Regional Marketing Director
Location: Little Rock, AR
Name: Kevin Finley
Phone: (859) 266-3232
The Regional Marketing Director (RMD) for Life Sales is the central resource and relationship manager for the assigned territory. Reporting to the Vice President of Operations, this position’s primary focus is recruiting and developing the independent agency distribution. Core to success is promotion of life insurance products while maintaining a broad group of independent agents who write profitable business. This includes introducing the company, product positioning, marketing strategies, planning, research and problem resolution.
Essential Duties & Responsibilities
To perform this position successfully, an individual must be able to perform each essential duty and responsibility satisfactorily.
- RMD will manage the territory of TN, MO, AR, MS, AL, GA
- Travel 10-12 days per month
- Extended hours as needed in order to complete functions of position.
- Develop new business opportunities by adding to the current sales force.
- Maintains strong relationships with agents in order to enhance sales.
- Ability to train, coach and motivate others to achieve results.
- Introduces product lines to potential producers.
- Responsible for developing regional business plans that achieve and exceed sales targets for the assigned territory
- Provides expertise on product features, programs, agent appointment guidelines, compensation structure, new business processes and technology.
- Researches accounts and elevates issues to solve problems
- Partners closely with internal and external customers, providing continuous communication on sales ideas and case management.
- Continuously analyzes territories to assess marketing changes and trends, personnel changes or relationship needs and revises business plans (visits, trainings, etc.) accordingly.
- Leads or coordinates training, webinars, sales meetings and conference calls for assigned agents to follow through with next steps and commitments.
- Plan strategically for visits to existing and prospective agents.
- Maintain daily log of e-mail/phone/web contacts with existing and prospective agents.
- Performs other duties as assigned by management.
The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Proficient in Microsoft Windows and Office products.
- Possess negotiation and conflict resolution skills.
- Ability to apply pertinent federal, state or local laws, rules and regulations pertaining to insurance.
- Ability to read, analyze, and interpret information found within spreadsheets and work-related documents.
- Ability to communicate both orally and in writing to others in order to convey information effectively.
- Ability to communicate and work effectively with all levels of employees, officers, directors, and service providers.
- Ability to manage time and be efficient and effective in the completion of multiple assignments simultaneously.
- Ability to establish productive business relationships with others, both inside and outside the organization.
- Ability to work with little direct supervision in carrying out the tasks and responsibilities assigned and also work effectively in a team environment.
- Ability to be a self-starter and motivated to complete work with a sense of urgency.
- Evidence of flexibility and problem‐solving skills.
- Strong attention to detail.
- Ability to work well under pressure and meet deadlines.
Physical Demands and Abilities
The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
- Ability to regularly travel to other locations.
- Ability to look at a computer screen for long periods of time.
- Ability to sit for long periods of time.
- Manual dexterity that allows for the ability to type, sort documents, and file.
- Ability to listen to and understand information and ideas presented through spoken words and sentences.
- Ability to communicate information and ideas in speaking and writing so others will understand.
- Ability to identify and understand the speech of another person.
- Ability to see details at close range (within a few feet of the observer).
- Ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Ability to operate standard business equipment such as fax, computer, printer, copier, etc.
Required Education and/or Experience
- Bachelor’s degree
- Minimum of 2 years of experience conducting point of sale life insurance business.
- State Life and Health License
- Proven history of successful product wholesaling and experience working with independent agents; preferably in the specified territory.
- Significant knowledge of Life Insurance sales experience required.
- Excellent relationship building, including outstanding verbal and written communication skills.
- May be required to attend activities outside the office to stay abreast of new developments, best practices, and statutory and regulatory changes.
- Pursuant to the Drug Free Workplace Act of 1988, all employees must remain drug free and alcohol free when reporting to work and while engaged in any work related activities.
- Ability to work flexible schedules that may include early/late or weekend working hours.
Note: This document and the statements contained within it are intended to describe the general nature and level of work being performed by the employee assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the employee.
- EOE M/F/Vet/Disability -