Social Media Specialist
Location: Tempe, AZ or Houston, TX, AZ
Name: Scott Timmons
The Social Media Specialist will work with Eagle,
UAMC, Lennar divisions and Corporate Communications team on the overall social
media efforts for Eagle & UAMC to ensure they stay on the leading edge in
the mortgage industry and among other major brands.
Principal Duties and Responsibilities:
with Social Media Manager to build and execute social media strategy and
content for UAMC social media sites
National social media strategy for UAMC
and share social media content that builds meaningful connections for UAMC
UAMC field associates on using Social Media
work to optimize Company pages on social media platforms
and report appropriate social media metrics. Adjust strategy based on insights
and best practice
and manage social media advertising on major social media sites.
with Social Media Manager to analyze performance of social media ads and
and create training curriculum for internal users on social media uses.
for addressing customer complaints on all Social Media platforms
for working with UAMC branches and Regional management to ensure the Customer
Customer profile properties in Sprinklr to track their comments post complaint
for generating reports to track and manage Social Media Complaints and
for creating and managing social media training courses for UAMC
for addressing questions and comments received on Social Media sites
for identifying and engaging with brand advocates, influencers and potential
customers in the market to purchase a new home.
with other big brands when relevant
for tagging users in Sprinklr so they are easily identified by all users
personalized content and engagement for customers and potential customers
the sentiment and address any negative posts across the web even if they are
not posted directly to UAMC pages (Yelp, review sites, etc)
conversations being had around Lennar campaigns or platforms such as ei, Next
Gen, Healthy Home and Unbox Your Home and come up with ways we can increase the
for ideating and creating daily posts for National and local Social Media
for developing content that can be shared on all UAMC social media pages
for ideating, filming and editing video content for the National YouTube
content library within UAMC’s Enterprise Social Media Platform
for creating UAMC related content for Lennar divisions to use on their social
for ideating and creating UAMC contests and promotions.
for working with legal to ensure all posts and promotions are compliant.
Education and Experience Requirements:
degree in Social Media Marketing, Marketing, Advertising, Communications or
least 4 years of experience in Social Media, Marketing or Advertising.
Computer Skills required
have extensive internet exposure and/or internet consumer experience
This is primarily a
sedentary office position which requires the incumbent to have the ability to
operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and
carry up to 25 lbs. Finger dexterity is necessary.
Computer Skills required
command of the English language and effective writing skills
knowledge of major social media sites required and passion for social media
of Adobe Photoshop preferred
outlines the basic responsibilities and requirements for the position noted.
This is not a comprehensive listing of all job duties of the Associates.
Duties, responsibilities and activities may change at any time with or without