Email Marketing Manager
at Adventist Health System

Date Posted: 4/15/2017

Job Description

Job:  Marketing / Public Relations

Organization:  Adventist Health System Corporate Office

Shift:  Day

Job Posting:  Mar 14, 2017, 2:16:30 PM

If you want to be a part of a place that provides nothing less than extraordinary compassionate care, then Adventist Health System is the place for you!
We are currently seeking qualified candidates for an Email Marketing Manager position that will be based in our Digital Marketing department.  This position is based at our office in Altamonte Springs, FL.

The Email Marketing Manager holds responsibility for implementing successful email marketing efforts to increase engagement and drive revenue. This position is an individual contributor and reports to the Director of Service Line Marketing Strategy and supports the Adventist Digital Marketing Department in a strategic support role.

Specific job duties include:

  • Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and Service Lines Marketing leaders.
  • Develop an overarching email strategy to support marketing team’s goals and drive incremental revenue, including the creation of a robust segmentation strategy.
  • Partner with content team to develop a multi-faceted email calendar across several topics and themes to ensure top-of-mind presence with segmented audiences.
  • Partner with Digital Service Line Managers to build email campaigns across all service lines and divisions.
  • Responsible for growing the engaged email database organically and through the implementation of best practices.
  • Lead the email strategy to communicate the Digital Marketing Team’s efforts/results across the organization.
  • Responsible for growing the engaged email database via partnering the with the service line leaders to develop tools to collect emails through traditional (offline) efforts.
  • Develop systematic and documented process for ongoing A/B testing, multivariate testing, and optimization.
  • Create robust performance reports to effectively measure campaigns.
  • Responsible for the ongoing optimization of email campaigns to increase engagement and conversion rates.
  • Will stay abreast of, and implement where appropriate, cutting edge email technologies.
  • Partner with CRM team to create and implement best-in-class email automation practices.
  • Individual responsible for ensuring email campaigns are CAN-SPAM compliant.
  • Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.

Job Requirements

Experience Requirements:

  •  Five years of experience required

Education Requirements:

  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field required

Knowledge & Skills Preferred:

    • In-depth understanding of email marketing metrics (Open, Clicks, Sender Score, etc.)
    • Expertise in Excel and HTML with the ability to learn new technical programs as necessary.
    • Experience with integrating campaigns with CRM system(s), preferably Salesforce.
    • Familiarity with SMS marketing platforms and implementation strategies.

If this position sounds like a great match for your skills set and experience, please apply online now!

Job Snapshot

About Us

About Adventist Health System

Who We Are

We are one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.

Who You Are

You are a compassionate, talented professional who wants to work in an environment where you can live out your faith and your values. You are excited about being part of a team that uses the latest technology and medical research to ensure patients receive quality care, but who also recognize that great care is always personal. You enjoy going out of your way to make each patient and their family feel special, and are passionate about guiding them toward optimal health.

Our Community

Our community is global and so is our reach. From coordinating medical mission trips in Ethiopia to planting school gardens in Florida, we are constantly seeking ways to go beyond hospital walls in improving the health of our communities. As a member of our team, you will be encouraged to use your talents in fun, meaningful ways that bring joy and healing to people around the world.

Our Mission

Part of this worldwide network, Adventist Health System was founded in 1973 to support and strengthen the Seventh-day Adventist health care organizations in the Southern and Southwestern regions of the United States. Today it is a national leader in quality, safety and patient satisfaction, comprised of 46 hospital campuses and nearly 77,000 employees.

Although separated by geography, each of our facilities is united by the mission of Extending the Healing Ministry of Christ. Today we continue the tradition of whole-person care by practicing and sharing CREATION Health, a blueprint for living a healthy, happy life based on the principles given in the Bible’s creation story: Choice, Rest, Environment, Activity, Trust, Interpersonal relationships, Outlook and Nutrition.

We provide comprehensive benefits, training and advancement opportunities. We care for our employees as well as we care for our patients.