Search Engine Marketing Manager
at Adventist Health System

Date Posted: 3/16/2017

Job Description

Job:  Marketing / Public Relations

Organization:  Adventist Health System Corporate Office

Shift:  Day

Job Posting:  Mar 15, 2017, 7:49:05 AM

If you want to be a part of a place that provides nothing less than extraordinary compassionate care, then Adventist Health System is the place for you!
We are currently seeking qualified candidates for a Search Engine Marketing Manager position that will be based in our Digital Marketing department.  This position is based at our office in Altamonte Springs, FL.

The Search Engine Marketing (SEM) Manager plays a vital role within the Digital Marketing team. Manages day-to-day operations of pay-per-click (PPC) strategies and tactics along with being involved in all aspects of SEO, including influencing and playing a key role in setting digital marketing strategy for all AHS Service Lines and Locations, across any device, channel, platform, market, culture, and language. Continually optimizes pay-per-click campaigns to ensure progressive lead generation, lowering the cost of acquisition, and increasing brand awareness.

Specific job duties include:

    • Monitors and optimizes campaigns on search networks (i.e. Google and Bing) as well as retargets and displays ads in various ad networks for a variety of industries and clients.
    • Monitors PPC account activity daily (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates.
    • Generates monthly reporting to educate the client on the progress of the campaign as it relates to their overall website initiatives and identify growth/optimization opportunities to expand the client relationship or campaign. Assists in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients. Recognizes and troubleshoots data anomalies.
    • Conducts keyword research and selection for pay-per-click campaigns and makes suggestions for keyword driven content on search engine optimization (SEO) projects. Provides ongoing support of SEO initiatives including reporting, analysis, and optimization.
    • Creates, categorizes, and refines keyword lists to create a comprehensive campaign that drives qualified visitors to client sites and reflects service line flight plan marketing efforts.
    • Implements successful bidding strategies and effective keyword management.
    • Continually monitors, revises, and optimizes ad text as necessary.
    • Analyzes and assesses the performance of campaigns and translates quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
    • Develops and executes SEO strategies for digital marketing efforts and acts as a thought leader for enterprise SEO efforts.
    • Promotes and implements both offsite and onsite SEO activities
    • Ensure that all web properties have been technically optimized to attract and engage those visitors that closely match desired target audiences as determined by AHS
    • Optimize results listings of various web properties to generate higher Click Through Rates (CTR)
    • Optimize (with the Web Management Team) digital assets for image search, video search, mobile search in an effort to generate higher engagement and conversion
    • Drive Digital Innovation through new platforms, methodologies, process, and programs
    • Remain educated on latest search engine trends, signals and market share, and communicate this knowledge to the team
    • Work directly with Web Manager and other creative team members to brainstorm for innovative ideas to ensure content is conducive to SEO strategies, while still accomplishing the goals of driving search engine attention
    • Ability to diversify backlinks using “White Hat” and ethical SEO methods
    • Build and maintain positive rapport with clients and team members, partner agencies, photographers and other vendors.

Job Requirements

Experience Requirements:

  • 5+ years’ experience in SEO/PPC management with demonstrable ranking success required
Education Requirements:
  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field required

Knowledge & Skills Required:

  • Strong verbal and written communication, relationship and presentation skills
  • Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals
  • Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere
  • Ability to work independently or on teams to meet goals
  • Ability to think creatively; identify and resolve problems; make data-driven decisions
  • Proficient in managing moderate to large scale PPC accounts in a variety of different business markets
  • Analytically minded with knowledge of website analysis programs such as Google Analytics
  • Detail oriented and organized
  • A/B and multivariate testing
  • Knowledge of Google AdWords, Microsoft AdCenter, Facebook, Twitter, Pinterest, Instagram, Shoutlet, and various platforms Solid Understanding of Search Engine ranking factors, algorithms and principles
  • Able to motivate and train others around SEO best practices
  • Strong knowledge of social networking and media services and how to leverage for SEO
  • Skilled managing and planning a marketing budget
  • Ability to manage and hold accountable PPC team and online advertising budget

If this position sounds like a great match for your skills set and experience, please apply online now!

Job Snapshot

About Us

About Adventist Health System

Who We Are

We are one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.

Who You Are

You are a compassionate, talented professional who wants to work in an environment where you can live out your faith and your values. You are excited about being part of a team that uses the latest technology and medical research to ensure patients receive quality care, but who also recognize that great care is always personal. You enjoy going out of your way to make each patient and their family feel special, and are passionate about guiding them toward optimal health.

Our Community

Our community is global and so is our reach. From coordinating medical mission trips in Ethiopia to planting school gardens in Florida, we are constantly seeking ways to go beyond hospital walls in improving the health of our communities. As a member of our team, you will be encouraged to use your talents in fun, meaningful ways that bring joy and healing to people around the world.

Our Mission

Part of this worldwide network, Adventist Health System was founded in 1973 to support and strengthen the Seventh-day Adventist health care organizations in the Southern and Southwestern regions of the United States. Today it is a national leader in quality, safety and patient satisfaction, comprised of 46 hospital campuses and nearly 77,000 employees.

Although separated by geography, each of our facilities is united by the mission of Extending the Healing Ministry of Christ. Today we continue the tradition of whole-person care by practicing and sharing CREATION Health, a blueprint for living a healthy, happy life based on the principles given in the Bible’s creation story: Choice, Rest, Environment, Activity, Trust, Interpersonal relationships, Outlook and Nutrition.

We provide comprehensive benefits, training and advancement opportunities. We care for our employees as well as we care for our patients.