Senior Manager of Regional Marketing
at Adventist Health System

Date Posted: 5/15/2017

Job Description

Job:  Other Non-Clinical Professional

Organization:  Adventist Health System Corporate Office

Shift:  Day

Job Posting:  May 9, 2017, 10:10:18 AM

If you want to be a part of a place that provides nothing less than extraordinary compassionate care, then Adventist Health System is the place for you!
We are currently seeking qualified candidates for a Senior Manager of Regional Marketing position that will be based in our FL Division Digital Marketing department.  This position is based at our office in Altamonte Springs, FL.

The Sr. Manager of Regional Marketing holds responsibility and accountability for creating and overseeing successful regional marketing efforts to increase engagement and drive revenue. This position reports to the Director for Service Line and Marketing Strategy and supervises a team of Regional Marketing Specialists.

Specific job duties include:

  • Responsible for supporting the strategic vision of the Executive Director of Digital Strategy and Director of Service Line and Marketing Strategy. 
  • Develop overarching and campaign/initiative-specific digital marketing plans that leverage the new CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization. 
  • Responsible for successful end-to-end campaign management for all regional marketing campaigns.
  • Lead collaboration and digital marketing education among regional leadership, regional marketing staff, and physicians, working closely with the Assistant Director of Service Line Marketing as appropriate.
  • Work closely with regional leadership across the organization leaders to manage the strategic planning, implementation, analysis, and optimization of efforts for digital marketing initiatives.
  • Lead, manage, and elevate regional marketing staff, cross-functional teams and partner/vendor relationships, including recruiting, training, mentoring, and supervision. 
  • Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts. 
  • Collaborate across a highly matrixed organization to understand business, patient care, and marketing challenges and offer digital and technology solutions.  
  • Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs. 
  • Conduct patient journey mapping and document patient paths to service/purchase as appropriate for communities/regions.
  • Create a culture of service excellence through socialization of patient experience values and initiatives across the organization.
  • Provide orchestration among team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
  • Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
  • Quantify initiatives and goals and demonstrate progress and successes of marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts. 
  • Continually evaluate efforts and determine resources (e.g. staffing, vendors, costs) needed for future success. 
  • Implement and monitor the regional marketing budget and proactively strategize with team to plan for future funding. 
  • Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.

Job Requirements

Experience Requirements:

  • 10 years of experience required.

Education Requirements:

  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field required.
  • Master's Degree preferred.

If this position sounds like a great match for your skills set and experience, please apply online now!

Job Snapshot

About Us

About Adventist Health System

Who We Are

We are one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.

Who You Are

You are a compassionate, talented professional who wants to work in an environment where you can live out your faith and your values. You are excited about being part of a team that uses the latest technology and medical research to ensure patients receive quality care, but who also recognize that great care is always personal. You enjoy going out of your way to make each patient and their family feel special, and are passionate about guiding them toward optimal health.

Our Community

Our community is global and so is our reach. From coordinating medical mission trips in Ethiopia to planting school gardens in Florida, we are constantly seeking ways to go beyond hospital walls in improving the health of our communities. As a member of our team, you will be encouraged to use your talents in fun, meaningful ways that bring joy and healing to people around the world.

Our Mission

Part of this worldwide network, Adventist Health System was founded in 1973 to support and strengthen the Seventh-day Adventist health care organizations in the Southern and Southwestern regions of the United States. Today it is a national leader in quality, safety and patient satisfaction, comprised of 46 hospital campuses and nearly 77,000 employees.

Although separated by geography, each of our facilities is united by the mission of Extending the Healing Ministry of Christ. Today we continue the tradition of whole-person care by practicing and sharing CREATION Health, a blueprint for living a healthy, happy life based on the principles given in the Bible’s creation story: Choice, Rest, Environment, Activity, Trust, Interpersonal relationships, Outlook and Nutrition.

We provide comprehensive benefits, training and advancement opportunities. We care for our employees as well as we care for our patients.