Service Line Marketing Manager
at Adventist Health System

Date Posted: 4/10/2017

Job Description



Job:  Other Non-Clinical Professional

Organization:  Adventist Health System Corporate Office

Shift:  Day

Job Posting:  Nov 22, 2016, 3:12:33 PM

If you want to be a part of a place that provides nothing less than extraordinary compassionate care, then Adventist Health System is the place for you!
We are currently seeking qualified candidates for a Service Line Marketing Manager position that will be based in our FL Division Digital Marketing department.  This position is based at our office in Altamonte Springs, FL.


The Service Line Marketing Manager holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. This position reports to the Assistant Director of Service Line Marketing and manages Service Line Marketing Specialists.
Specific job duties include:
  • Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and Assistant Director for Service Line Marketing.
  • Manage and implement and campaign/initiative-specific digital marketing plans that leverage the new CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.
  • Develop and continually monitor market and competitive analyses.
  • Lead Service Line Marketing Specialists in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc.).
  • Manage Service Line Marketing Specialists in providing end-to-end campaign management for all service line marketing campaigns.
  • Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion.
  • Ensures project timelines and budgets are being met and that they incorporate appropriately with offline marketing efforts.
  • Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies.
  • Drive collaboration with service line leadership, service line marketing staff, and physicians, providing education on digital marketing best practices.
  • Seek to advance and personalize digital patient experiences with multi-touch marketing efforts, and demonstrate clear ROI for B2C efforts and B2B efforts.
  • Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.
  • Lead patient journey mapping and document patient paths to service/purchase for all service lines.
  • Proactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets.
  • Maintain an in-depth understanding of service line goals, and profitability to inform marketing efforts.
  • Work diligently with regional marketing staff to ensure service line goals are met across all relevant locations.
  • Ensure service line multichannel content is true to the service line goals and key messages.
  • Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers.
  • Work closely with analytics and CRM staff to analyze customer databases to inform service line marketing efforts.
  • Quantify initiatives and goals and demonstrate progress and successes of service line marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts.
  • Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines.

Job Requirements

Experience Requirements:

  • 8 years of experience required.

Education Requirements:

  • Bachelor’s degree in Marketing, Business, IT, Communications, or related field required.

If this position sounds like a great match for your skills set and experience, please apply online now!

Job Snapshot

About Us

About Adventist Health System

Who We Are

We are one of the largest faith-based health care providers in the United States. For 150 years, we have carried on a tradition of providing whole-person care that not only addresses patients' physical ailments, but also supports their emotional and spiritual well-being. We demonstrate the same level of compassion and care for our employees as well, doing all that we can to help them realize their full potential – both personally and professionally.

Who You Are

You are a compassionate, talented professional who wants to work in an environment where you can live out your faith and your values. You are excited about being part of a team that uses the latest technology and medical research to ensure patients receive quality care, but who also recognize that great care is always personal. You enjoy going out of your way to make each patient and their family feel special, and are passionate about guiding them toward optimal health.

Our Community

Our community is global and so is our reach. From coordinating medical mission trips in Ethiopia to planting school gardens in Florida, we are constantly seeking ways to go beyond hospital walls in improving the health of our communities. As a member of our team, you will be encouraged to use your talents in fun, meaningful ways that bring joy and healing to people around the world.

Our Mission

Part of this worldwide network, Adventist Health System was founded in 1973 to support and strengthen the Seventh-day Adventist health care organizations in the Southern and Southwestern regions of the United States. Today it is a national leader in quality, safety and patient satisfaction, comprised of 46 hospital campuses and nearly 77,000 employees.

Although separated by geography, each of our facilities is united by the mission of Extending the Healing Ministry of Christ. Today we continue the tradition of whole-person care by practicing and sharing CREATION Health, a blueprint for living a healthy, happy life based on the principles given in the Bible’s creation story: Choice, Rest, Environment, Activity, Trust, Interpersonal relationships, Outlook and Nutrition.

We provide comprehensive benefits, training and advancement opportunities. We care for our employees as well as we care for our patients.