Marketing Analyst
at HumCap Recruiting

Date Posted: 7/1/2017

Job Description

Description:                            Marketing Analyst


This role
requires a scientific approach to marketing with a high level of analytical
thinking. The

candidate will be familiar with the latest market research strategies,
marketing automation
implementation, email marketing tools, digital marketing fundamentals, and have advanced
proficiencies defining and implementing data sets through a CRM to achieve valuable
audience behavior insights.




• This role will help assess marketing effectiveness, ROI,
optimization strategies and channel


• Provide data-driven strategic direction to help achieve marketing
campaign and company goals

• Responsible for identifying and reporting key insights that
provide the strategic foundation

for reaching
and communicating to all levels of key audience segments — including
corporate enterprise clients, regional clients, and end-users, as well as


• Owner of marketing automation solutions and data integration through
a 3  party tool that is synced with Microsoft

• Support analytic requirements detailed in campaign briefs 

• Pre and post marketing campaign support — providing rich data and
insight before and after
campaign launches

• Develop reporting mechanisms for direct mail pieces, HTML email
campaigns, web traffic, videos,
social media advertising campaigns, etc., and dive deep into how each
touchpoint is collectively
delivering results

• Monitor marketing spend, revenue, and traffic with a vision to
long term growth

• Use data to determine best acquisition, penetration, and retention

• Responsible for establishing KPIs and finding automated ways to
measure against them

• Maintain regular reporting on the competitive landscape for as a
whole and within each
product set

• Maintain regular SWOT analyses for products

• Develop and maintain regular industry insights, state of the
economy reports, and audience insights
(including audience profiles) to share with internal stakeholders

• Partner with the Product Marketing Manager on product and pricing
analysis initiatives

• Conduct regularly scheduled surveys (qualitative and quantitative
that could include focus groups,
online surveys, and more) to inform campaign and product (print, digital,
platform) development

• Partner with Sr. Graphic Designer and Integrated Marketing Manager
to ensure email
marketing campaigns are designed and delivered to achieve maximum results  

• Liaise with the technology department to dive deep into proprietary
platform statistics to
help inform platform optimization decisions (including user behavior analysis)

• Responsible for developing regular maintenance procedures for
cleansing data 

• Develop dashboards that provide insights and visualization into
channel performance relative to
KPIs, projections, and historical performance

• Conduct research using internal and external data to inform
campaign planning

• Owner of monthly marketing report analytics

• Keep abreast of new ways to implement and measure campaign
performance, market research,
automation, and digital strategies 

• Help foster a data-driven company culture by presenting
data-driven solutions to internal
stakeholders on time and on budget 

• Develop and maintain compelling statistics to aid in the selling
process; support sales team
when needed on stats to support client presentations 

• Manages data/research related vendor resources, as necessary

• Other duties as assigned


Required Skills:


• Bachelor’s degree in research, marketing, business, statistics,
math, economics, or other related

• Minimum 1 -3-years’ experience in a related role

• Versatile skillset — able to easily navigate a multitude of data
inputs from a multitude of marketing

• Expert in data manipulation and can easily handle multi-variant
analysis with large datasets

  • Exceptional
Excel skills (pivot tables, macros, advanced formulas, vlookups, etc.) 

• Running SQL queries is second nature 

• Advanced proficiency with managing digital tagging for emails and
other digital media 

• Experience obtaining performance insights from print

• Experience with statistical modeling

• Must have experience with A/B testing models

• Experience managing projects in a CRM (Microsoft Dynamics

• Advanced understanding of how data is mapped and leveraged through
a CRM is critical for

the success
of this role

• Know how to navigate Google analytics, Omniture, or a similar tool

• Proven experience developing persuasive campaigns through touting
compelling numbers

• Highly analytical and quick to problem-solve

• Strong writing/grammar skills

• Energetic, proactive, positive, flexible, and able to thrive in a
fast-paced environment

• Proven experience executing projects like a well-oiled machine

• Attention to detail, prioritization, and organization skills are

• Comfortable working independently and collaboratively

• Must be able to take initiative and juggle multiple projects

• You’re a diplomatic team player who can effectively communicate
how your ideas reflect

practices. You take differing viewpoints into consideration and maintain
grounded when

decisions are
in conflict with your prospective.

• Comfortable with rapid growth and changing environments

• Sound emotional intelligence to help thrive in a diverse workplace

• Seeking a continuous learner who is eager to take on new

• Outstanding business ethics and a high degree of integrity

• We embrace the entrepreneurial mindset — identify opportunities
for growth and pursue



Preferred Skills:

• Familiarity with analysis and visualization tools such as and
Tableau, Domo, or Power BI 

• Access knowledge

• DMP experience 

• SEO, SEM development and analysis skills 

• B2B, technology, real estate, and/or franchise industry experience
is a bonus




• Fun, energetic, casual office centrally located in North Fort Worth

• Competitive compensation commensurate with experience

• Comprehensive benefit package including 401(k)

• Health Insurance: Medical, Dental, Vision

• Paid time off, plus holidays

• Life Insurance

• Disability


• Company values work-life balance

• Wear jeans to work (unless you’re meeting with a client of

• Discounts on personal print jobs

• Free parking

Job Snapshot

  • Employee Type: Full-Time
  • Location: Ft. Worth
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 7/1/2017

About Us

“It’s not what you know but who you know that makes a difference”.


Looking for a job or thinking about a career change?

HumCap is committed to helping applicants find relevant and fulfilling jobs. As a recruiting company, we perform search services for local and national businesses and match professionals to the areas of expertise requested by our clients. The vast network of employers we work with provides HumCap with special access to positions that won’t be listed anywhere else. These special job postings increase a candidate’s chances of not only being hired but also of finding a job that best fits their skills and objectives.

Our access to employment opportunities spans a variety of industries, including software, high tech, financial services, and healthcare. If an applicant wants to utilize our services, we begin the process with an in-person interview between a recruiter and the applicant where we discuss their goals and employment history. After developing a complete understanding of each candidate’s current situation in regards to talents and career goals, HumCap can then seek out the best employment opportunities that match each applicant’s needs. We see each applicant as a unique entity – not another faceless number.

The interaction continues along the process as HumCap finds potential job matches from client companies. Applicants who closely match a client’s job description are informed about the opening and briefed on the requirements. With their approval, we can begin marketing their achievements and skills to the client business and support the applicant throughout the interview and hiring process.

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