Marketing Implementation Manager - London
at Matthew Clark

Date Posted: 03/07/2017

Job Description

Main Purpose: 

  • Working within the RBU to implement the Regional Marketing Plans, both directly themselves and via the Field Sales & TAM Teams to drive required levels of profitable growth.
  • Working in the Field on Marketing/Sales calls in conjunction with Sales Teams to drive agreed activity.
  • Managing the Sales Support Executive Team (2) based in the depot. 
  • Coaching and training the Field Sales Team predominantly within Customer Outlets, but also in Sales Meetings & Briefings, on latest agreed plans / tactics / Mechanics and products etc

Key Outputs: 

  • Implement as agreed and in line with KPIs the RBU Regional marketing plans to achieve budgeted profitable growth.
  • Manage RBU communication to ensure the campaign/activity brief is delivered within agreed parameters
  • Responsible for elements of the delivery and presentation of the MC campaign/activity briefs
  • Sell in marketing activity and key products in line with objectives to customers on trade visits.
  • Offer a consultative approach to customers via understanding of their business and jointly developing marketing and product plans to drive both theirs and the MC business objectives.
  • Coach and train sales team in selling in Key Objective products and Mechanics, plus the consultative approach. Done primarily whilst in call with the Sales Manager but also within sales Meetings and Sales Briefings.
  • Provide support on Business Tenders to ensure the best possible customer tailored marketing and product offer is presented.
  • Work with the SMPM and Sales Team to Evaluate and Quantify IFT opportunities within the RBU and agree the accounts/ prospects identified as targets for specific activity.
  • Utilises the output of Business Insight to ensure features and benefits of activity is up to date and targeted correctly and to spot opportunities.
  • Liaise with product team to ensure maximum benefit is gained form our supplier relationships through our customer contracts and transactions.
  • Liaise with Catalyst team to drive agreed key product lines.
  • Utilise available data, information and Trade feedback on Consumer Trends to assist in guiding our MC planning but also that of our Customers e.g. Changes in Consumer occasionality.
  • Measure and evaluate performance of activity and plan/build and implement remedial actions.
  • Assist in sales briefing and customer communications to be produced in line with MC guidelines and delivered on schedule
  • Add value to MC’s customers businesses by providing appropriate support that will grow their business and make MC the drinks supplier of choice.
  • Show leadership and direction to the sales team on understanding our customers businesses and their business plans, in-order for a greater consultative relationship, improving profitability/success for all parties.
  • Canvas opinion and generate feedback for all activities including competitor threat/weaknesses and Trade Activity to the sales and central team.
  • Drive teams buy-in for activity and gain high levels of compliance across all sectors.
  • Execute London events in collaboration with SMPM and marketing teams. Both customer facing and internal events.
  • Creation and delivery of Sales / Marketing Reports and League Tables as requested.
  • Creation and delivery of marketing presentations as requested.
  • Liaison with suppliers concerning brand support for customer activity / contracts.
  • Liaison and joint approach with category specialists
  • Manage and develop the Sales Support Executive team

Job Requirements

Experience / Qualifications:

  • Degree Educated or equivalent.
  • Demonstrable ability to manage and implement marketing activity derived from either, previous Brand Activation experience, a successful field sales background (min 5 years’ experience) where success in product sales drives and promotional activity can be demonstrated, and/or relevant On Trade Retail experience.
  • An in-depth knowledge of Wines and Spirits product Categories, ideally in the On Trade environment.

Job Snapshot

  • Employee Type: Permanent
  • Location: London
  • Job Type: Sales
  • Not Specified
  • Date Posted: 03/07/2017

About Us

Matthew Clark is a national drinks wholesaler, supplying drink products, hospitality and marketing support to over 16,000 on-trade premises in the UK. We’ve got over 200 years of experience behind us so we know what it takes to thrive in our industry and we’re committed to delivering a great experience to our customers, suppliers and our people.

There are some great companies in the on-trade but we genuinely believe we have the right mix of commercial offering, service and product that best fits the needs of those operating in this amazing industry. We’re able to offer our customers support far beyond delivering drinks to their doorstep, if that’s what they need.

What makes our company special is our people. Whilst Matthew Clark has over 200 years of experience in the on-trade, the collective years of experience of our people would enter the thousands and it is this experience that allows us to deliver on our promises. We’re committed to helping our people learn and develop and giving them the tools they need to do the best job they can.

Our business is at an exciting time and as we continue to grow, we have a variety of exciting job openings for ambitious people who are passionate about delivering a great experience. For people with the requisite skills and the drive to progress, some fantastic opportunities are now available.

Working for Matthew Clark, you will use your skill set to enhance your professional life, enjoy cutting edge training, and a work in a superb environment. If you would like to be part of a growing company, join a positive, supportive team, and earn the utmost in employee rewards, then apply today, and carve your new career path.

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