Digital Account Executive
at TEGNA

Date Posted: 6/4/2017

Job Description

KGW Media Group in Portland, Oregon, is seeking a Digital Account Executive with proven success developing digital advertising and marketing solutions for local and regional businesses. KGW is a ratings leader in the Portland market and has been named the 2016 Television Station of the Year by the Oregon Association of Broadcasters (OAB). The prestigious award recognizes outstanding journalism and public service throughout the entire year. The OAB has honored KGW with the title for 13 of the last 14 years. We are looking for a highly motivated Digital Account Executive to join our team of top performing sellers.

Responsibilities:

The individual selected will be responsible for building a book of business with new client relationships throughout the Portland region. S/he will also have the responsibility of pairing our premier digital solutions with local and regional businesses.  The successful candidate will perform the following functions:

  • Prospect qualified candidates
  • Deliver a compelling marketing strategy to sell a broad set of solutions from our extensive, first-class digital portfolio
  • Consult to identify growth opportunities
  • Other duties, as assigned

Job Requirements

Qualifications:

The job requires a comprehensive understanding of digital marketing inclusive of display advertising on desktop and mobile, search marketing, social media management and more, including:

  • Minimum of 2 years’ digital sales experience with a proven track record of success
  • Expert knowledge of all facets of digital sales and marketing. Product knowledge must include, Targeted display, Social Media, Mobile, E-mail, and SEO & SEM
  • Must have advanced PC skills including Microsoft Office
  • Strong attention to detail, ability to multi-task and follow-through projects to completion
  • Strong presenter and communicator with internal and external customers and partners
  • Bachelor’s degree required

To be considered a candidate for an opening at KGW you must complete the online application on the job page found on: www.kgw.com/about and attach your resume and cover letter. Paper resumes or any electronic information received that do not come through the online application process will not be considered part of the applicant pool.  

We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status, or genetic information.

About TEGNA:   

 TEGNA Inc. (NYSE: TGNA) is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and G/O Digital, a customized local digital marketing company. For more information, visit www.TEGNA.com.

 

Job Snapshot

About Us

Come join KGW, the NBC affiliate in beautiful Portland, Oregon. Be part of a team that’s dedicated to serving and making a difference in our community. KGW hires dynamic and talented journalists, digital media experts, marketing masterminds, and customer-focused sales executives.

KGW produces 7 hours of local news and programming every weekday. The station also maintains an award-winning website dedicated to providing unique and in-depth reporting on issues that most affect our community. All of this content is easily accessed through our multiple digital apps. Wherever people need news and information, KGW is there.

When you join our company, you join an organization based on strong values: community, integrity, innovation, and teamwork. KGW offers a competitive benefits program that includes medical, dental and vision benefits for you, your spouse or partner and your dependents as well as life insurance, a 401(k) Savings Plan, and more.
 
With nearly 60 years in the Portland market, come join the most respected TV station in Oregon!