Digital Sales Manager
at TEGNA

Date Posted: 9/10/2017

Job Description

WTSP 10, a subsidiary of TEGNA, has an exciting opportunity for a Digital Sales Manager (DSM) to join our dynamic and forward-thinking sales team.  The ideal candidate will showcase his or her strategic and entrepreneurial expertise by leading a team of account executives and executing a digital sales strategy that delivers customized customer solutions through an integrated suite of media platforms.

People leadership and mentoring are important to this role.

This position reports to the Director of Sales.

The DSM will be at the forefront of: 

  • Developing the strategic plan to grow digital sales amongst existing clients, demonstrating the value of digital campaigns and expanding sales opportunities to new markets and clients
  • Overseeing a broad digital fulfillment team charged with creating a full pipeline of digital business and strong ROI
  • Serving as digital product expert accompanying account executives on multiple sales calls weekly.
  • Training team members on our Digital product suite features and benefits, and providing coaching and development to maximize sales and customer satisfaction
  • Collaborating with other Sales Managers to drive integrated sales opportunities and collaborating to ensure opportunities are recognized and effectively integrated
  • Building a “pipeline” of high-quality, potential talent, and developing new talent
  • Oversight of internal workflow process

Job Requirements

Requirements:

  • 5 years of digital sales experience , 3 years digital sales management
  • Deep understanding of the local digital market and our competition
  • Broad knowledge of all facets of digital sales and marketing. Product knowledge must include, Programmatic targeting, Social, SEO & SEM.
  • Experience creating new revenue opportunities from synergies between interactive sales and other mediums (broadcast, radio, print)
  • Bachelor’s degree
  • Google Certified a must
  • Strong PC skills including Microsoft Office
  • High attention to detail, proven experience multi-tasking and driving projects to completion
  • Strong presentation and communication skills
  • Strong customer facing skills
  • Responsibility for revenue forecasts and reporting; product margin management.

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Tampa, FL
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 9/10/2017

About Us

If you are looking for an exciting, cutting-edge atmosphere where you can thrive and develop your professional skills, WTSP 10News is the place to be. We are looking for talented individuals who want to grow and succeed. We will invest in training and encourage professional growth.  People who work at WTSP 10News love being here and you will too.