How to Stand Out: 5 Dos and Don'ts for Cashiers [VIDEO]

Contributed to by Kim Evans                                                                                 

If you work as a cashier in a retail store, how often do you recall this fact: you may be the first and only person customers encounter during their shopping trip? Depending on the kind of store, customers may encounter a sales associate or courtesy clerk, but those making a purchase will definitely encounter you. And the truth is your interactions with a customer may influence whether or not that person chooses to return to your store. No pressure, right?

Actually, the task may not be as difficult as many people think. Due to the repetitive nature of your tasks, you can develop a series of habits aimed at delivering stellar customer service and pleasing your customers, and those routines will soon become second nature to you. The trick is choosing the right ones.

If you would like some fresh tips or refreshers on how to stand out as a cashier, below are five no-nos for you, and each one is followed by a suggestion for how to perform as the fantastic cashier your store manager hired.

Don't treat customers like you treat your little brother. You won't make a favorable impression on customers if you ignore their questions or their attempts at casual conversation. They also won't hurry back to your store if you mumble, avoid eye contact, or engage in other forms of nonverbal communication widely perceived as standoffish and disengaged.

Do greet customers when they approach you. Look them in the eye and speak clearly and with energy or some amount of enthusiasm. Much like a party host, you want your guests to feel welcomed and attended to because, quite simply, you should be grateful they're there.

Don't repeat the same scripted lines to every single customer. The more times you say something the less sincere it seems. Also, don't ask customers if they "found everything they were looking for," unless you're prepared to assist them when their answer is "no."

Do decide with each customer what the most appropriate thing is for you to say. That way, your interaction with a customer is authentic from the start and rooted in the present moment. And, when a customer has had a difficult time locating a product, put on your customer service hat and help that customer find the product or receive information about where else the product might be found.

Don't engage in lengthy chitchat while customers wait in your aisle. Customers don't like standing in long lines and they want to get through as fast as possible. So if they look ahead and see you have paused to catch up with a customer or another coworker, they will become irritated.

Do carry on brief conversations while you also do your job. Remember that you're in charge and have work to do. Respectfully tell somebody interested in carrying on a discussion while you're working that you look forward to catching up another time. Continue checking items and working with other customers; the talkative person will figure out you're unavailable.

Don't complain about anything. No matter the circumstances, do not vent to customers about how long your shift has been, that you haven't had a break in over five hours, how tired you are, or how much your feet and back hurt. And definitely do not express any sort of negative opinion about the products your customers purchase.

Do hold your tongue if something troubles you. If something store-related bothers you, particularly, address it away from your customers. Maintain a positive, cheerful environment, and show your customers everything is under control and you are just fine.

Don't discuss products of a personal nature with customers. Customers have every right to purchase any personal items sold in your store, and they should be able to do so privately. Customers might already feel uncomfortable bringing a product through your line; don't make matters worse by making them talk about it.

Do simply ring up their items, place them in the bag, and thank them for choosing to shop in your store.

If you've developed some unhealthy habits or want to make some work-behavior adjustments, try making a list of the things you want to do differently, and then commit yourself to that list for at least one full week. It may not be easy at first and will certainly take some getting used to, but after just a short while you'll slip into a routine that you, your boss, and your customers will love.

Below is a video of a cashier making the most of his job and teaching the rest of us that you can have a great personality and enjoy your work no matter what field you're in.

What else have you observed in other cashiers when you stood in their line as a customer? What have you learned from those observations? Please let us know the good, the bad, and the ugly.$0

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