Director of Global Product Marketing
at Altra Industrial Motion

Date Posted: 4/8/2019

Job Description

SUMMARY

The Director of Global Product Marketing - Motors will be a seasoned and strategic business-to-business marketing executive.  He/She will develop and implement breakthrough product and channel strategies to drive global growth.  The Director is responsible for the product positioning strategy and execution and provides oversight of the overall marketing message. In this position the candidate must understand customer needs, market trends, and technology innovation and be able to develop products, pricing, marketing communications, sales tools and life cycle plans in order to successfully drive business growth.

Essential Duties and Responsibilities

Product Line Management and New Product Development

  • Lead global team of product managers to develop and implement multi-year product line strategies to provide vision and resource planning information to the leadership team
  • Work proactively with sales, operations and engineering to drive long term and short term revenue growth through new product development using internal and external resources. 
  • Conduct and supervise execution of insightful voice-of-the customer (VOC) analysis to identify perceived and unknown customer dissatisfactions
  • Maximize return on new product development investment by prioritizing product development projects based on growth and resource intensity.
  • Analyze product placement by describing key features of the applications and points of differentiation.
  • Manage product life cycle from development of requirements, to product development, launch, sustaining and phase-out phases.
  • Develop and execute product launch schedules and take ownership of marketing plan.

Market Trends and Strategic Management

  • Develop a deep understanding of target vertical markets, customer needs and the competitive landscape; monitor competitors and marketing activities
  • Understand and articulate product and customer requirements by analyzing customer applications, market size and projected market growth
  • Cultivate acquisitions and business development opportunities as necessary

Marketing Communications

  • Work with internal teams and external partners to develop and implement integrated content, promotion, and creative campaigns to drive growth and maximize customer value
  • Create and develop marketing product launch plans to drive fast sales ramp at target customers. 
  • Collaborate with the Marketing Communications group to develop online and offline marketing campaigns with sound measurement to build brand equity and develop sales opportunities  
  • Support all necessary efforts for lead generation and qualification

 

 

The company in which you have expressed employment interest is a subsidiary or affiliate of Altra Industrial Motion Corp. The subsidiary or affiliate is referred to as an ""Altra Company."" Altra Industrial Motion Corp. and all Altra Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. The ""EEO is the Law"" poster is available at: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process will have the opportunity to request accommodation during the application process.

Job Requirements

Critical Competencies

  • Exceptional communication skills and the ability to build solid partnerships both internally and externally around the world.
  • Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.
  • Expertise in planning, prioritizing, cross-functional and global projects; the ability to manage multiple projects, determine project urgency, create and drive detailed action plans, schedules, people and tasks.
  • Ability to formulate long-term marketing strategies and brand value propositions that connect with the overall strategy of the business.

Education and Experience Requirements

  • This position requires a BS/BA in an appropriate marketing, business, or engineering field. An MBA is preferred.
  • Ten years of experience in increasing marketing and marketing leadership is required.
  • Outstanding track record of profitably developing and executing data-driven product marketing strategies.
  • Background which includes hands-on accomplishments in delivering market share, sales growth and profitability.

EEO Statement: The company in which you have expressed employment interest is a subsidiary or affiliate of Altra Industrial Motion Corp. The subsidiary or affiliate is referred to as an ""Altra Company."" Altra Industrial Motion Corp. and all Altra Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. The ""EEO is the Law"" poster is available at: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process will have the opportunity to request accommodation during the application process.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Radford, VA
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 4/8/2019

About Us

Altra Industrial Motion is a leading global supplier of quality power transmission and motion control products. Providing the essential control of equipment speed, torque, positioning, and other functions, Altra products are used in nearly any machine or process involving motion. Our products are sold in over 70 countries in a variety of major industrial markets, including food processing, material handling, packaging machinery, mining, energy, automotive, primary metals, turf and garden and many others.

Altra products are marketed under a variety of well recognized and established manufacturing brand names. Operating independently, each of these companies is committed to the guiding principles of operational excellence, continuous improvement and customer satisfaction.

Our products are frequently used in a wide range of high-volume manufacturing processes, where the reliability and accuracy are critical in both avoiding costly down time and enhancing the overall efficiency of manufacturing operations.

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