Director Of Marketing
at Engage Partners, Inc.

Date Posted: 10/9/2019

Job Description


Director of Brand Marketing  

This role is responsible for directing the marketing, communication strategy, and planning for Cosequin, the #1 Joint Health Supplement. The role would suit an action-oriented leader, not a delegator.

Roles and Responsibilities:
  • Setting Strategy Oversees the brand strategy (Equity/Architecture/Identity). Develops and implements short and long-term marketing objectives, strategies, and tactics to deliver against agreed upon brand, business, and financial goals
    • Develops concise and inspiring briefs that inspire work that is strategically sound, creatively compelling and delivers the desired business results.
    • Creates comprehensive marketing plans and go to market strategies to drive specific business outcomes.
  • Brand Health - Continuously monitors the business and brand health metrics using internal and external data resources to identify issues and opportunities to drive both brand development and business performance
  • Communication - Works with agencies in the creative development process and execution of all national advertising campaigns, including television, digital, experiential, and retail.
  • Innovation and Renovation- Works with the Innovation group to establish Innovation strategy and partner with the group for commercial execution against all new products
  • Sales Partnership - Works collaboratively with the Sales organization to develop new sales programs, develop pricing strategies, advise on consumer and promotional approaches, as well as collect valuable insights on emerging trends
  • Manage Brand P&Lto deliver solid and sustainable business growth; ensure cross-functional alignment to strategic objectives and that plans are in place to deliver on those objectives
  • Develop Leadership & Collaborative Culture: Build and lead an engaged, high performing team; Mentor and coach direct reports to build skills. Inspire the senior management team, cross-functional team members and agency partners to develop a collaborative and creative working culture and empowering workplace

Qualifications:

 Education:
  • Bachelor's degree in marketing or related business degree required.
  • MBA preferred

Knowledge, skills, and abilities:
  • 8+ years of progressive marketing leadership experience within CPG industry
  • 4+ years experience leading a marketing team
  • Ability to make strategic choices about how to manage the brand portfolio and allocate resources
  • Ability to communicate effectively and influence others
  • Strong team leadership and people management skills
  • Willingness to roll up your sleeves and do whatever it takes to help your team succeed
  • Ability to influence at the highest levels, whether that be the Executive Team, in Top-to-Top Customer Meetings, etc.
  • Ability to dive deep in understanding the product, our business, and the competitive landscape
  • Proactive, solutions-oriented. Ready to jump in head first

 

Supervisory Responsibilities:
  • Yes

 

Job Snapshot

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

  • Healthcare IT
  • Healthcare / Clinical & Non-Clinical
  • Administrative & Office Professionals
  • Information Technology
  • Sales & Marketing
  • Finance & Accounting
  • Pharmacy
  • Engineering, Energy & Green Technologies

Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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