Director of Brand Communications
at Engage Partners, Inc.

Date Posted: 3/25/2020

Job Description

Summary of the Position:   The Director of Brand Communications will be a strategic leader to drive innovative customer experiences and oversee initiatives that drive growth for online presence. Responsible for the strategy and performance of promotions across all digital platforms (Website, Organic & Paid Social Media, Paid Search, Video, eMail Marketing and Influencer Marketing). This position will directly manage a multi-functional team consisting of Media, Website, Social Channels, E-Commerce (Internal and External Channels), and Content Creation (Audio/Visual Developers)
Roles and Responsibilities:
  • Lead the development of digital marketing strategies including search, social media, email, blogs, paid media and additional emerging opportunities
  • Provide thought leadership, best practices and innovative guidance in all areas of digital including analytics, site tagging, events, CRM, social, and digital media
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness and demand.
  • In-depth understanding of all digital channels and manage both strategy and tactical implementation of CRM data, SEO/SEM, Email Marketing, Retargeting, Display, with a clear passion for creative content, including video for each of these channels.
  • Oversee concept development, strategizing, planning, and implementation of eCommerce initiatives on our website and other digital channels (Amazon, Chewy)
  • Drive marketing technology innovations, including the continued optimization of our Vet Portal, the redesign of our corporate Website, and integration of a Loyalty Program
  • Drive an aspirational customer experience through the execution of a cohesive story across eCommerce channels leveraging our brands, assortments, visual merchandising and marketing campaigns
  • Regular attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment.

 Minimum Requirements:
  • Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
  • Understanding of Paid Search auction dynamics and optimization approaches
  • Understanding of DMPs and programmatic platforms
  • Experience designing and measuring media and audience-based tests in a variety of channels
  • Strong analytical skills and experience working in metrics-based companies
  • Experience with P&L management, eCommerce marketing, digital production, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
  • Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
  • Hands on experience designing and driving digital campaigns using channels such as paid and natural search, social, mobile, email display, affiliate, and retargeting
  • A keen eye for design with creative passion
  • Willingness to roll up your sleeves and do whatever it takes to help your team succeed
  • Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
  • Proactive, solutions-oriented. Ready to jump in head first

Education and

Job Requirements

  • Bachelor's degree in marketing or related business degree required, MBA preferred
  • 10+ years experience in the direct to consumer digital marketing, eCommerce, and/or brand marketing space
  • 5+ years experience leading a digital marketing or digital technology team
  • Demonstrated track record of success leading digital channels across multiple platforms and customer touch points

Supervisory Responsibilities:  yes

Job Snapshot

  • Employee Type: Full-Time
  • Location: Lancaster, SC
  • Job Type: Management
  • Experience: At least 10 year(s)
  • Date Posted: 3/25/2020

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

  • Healthcare IT
  • Healthcare / Clinical & Non-Clinical
  • Administrative & Office Professionals
  • Information Technology
  • Sales & Marketing
  • Finance & Accounting
  • Pharmacy
  • Engineering, Energy & Green Technologies

Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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