Director of Marketing
at Engage Partners, Inc.

Date Posted: 11/19/2019

Job Description

Director of Marketing Franklin Lakes,IN full time! Newely created role.Worldwide supplier and manufacturer of orthodontic supplies.

Marketing Director will be responsible for the organization's marketing activities and oversee the development and delivery of a fully integrated marketing strategy for the business, as well as the promotion of our company's brands. The role will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. The director will be responsible for developing pricing strategies that will help us maximize profits and market share, identifying new customers, supporting lead generation efforts, creating promotions and develop advertising campaigns. The position will also be tasked with developing budgets and expenditures, as well as supporting R&D, product development efforts.

To be considered for this position, it is essential to have a bachelor's degree in business, marketing or communications. It is also essential to have proven experience in running a marketing team, creating marketing campaigns and marketing strategies, as well as online marketing and social media strategy. High competency in project and stakeholder management is a huge advantage.

Essential Duties And Responsibilities

         Overseeing marketing department and guiding the day to day activities of the marketing team.

         Directing, planning, coordinating, and executing marketing efforts.

         Ensuring that the marketing objectives are implemented by the marketing team.

         Coordinating marketing projects from start to finish.

         Overseeing implementation of the Marketing and Brand strategies - including campaigns, events, digital marketing, and PR.

         Evaluating, communicating, developing, delivering, and maintaining our marketing strategy and marketing plan.

         Developing the marketing strategy for new and existing products

         Developing and managing advertising campaigns.

         Overseeing social media marketing strategy, public relation efforts, and content marketing.

         Working closely with the company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.

         Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.

         Researching, analyzing, and evaluating demand for the organization's products and services, consumer trends, and competitors.

         Supporting sales and lead generation efforts.

         Identifying new customers.

         Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.

         Creating and Developing promotions with sales, finance and operations.

         Organizing company conferences, trade shows, and major events.

         Work closely with product development team to define markets, personas, and needs.


         Bachelor degree or master degree in marketing, business administration,

         Experience with creating a marketing campaign, marketing strategy, and marketing plan.

         Experience with online marketing, including social media, and content marketing.

         Understanding of public relations.

         Advanced communication skills.

         Ability to quickly adapt to change.

         Proven track record of success in senior marketing roles.

         Confident, driven and dynamic leader.

         Entrepreneurial mindset with the ability to spot original branding opportunities.

Please send resumes for consideration to Sharon Hedlund Director of Recruitment   [Click Here To Join]



Job Snapshot

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

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Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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