International Marketing Manager
at Engage Partners, Inc.

Date Posted: 12/11/2019

Job Description


The International Marketing Manager will report to the International Business Director and be responsible for helping to grow our market share and profit in markets outside the U.S. They will develop and implement the marketing plans for the Veterinary and Pet channel in key markets - with initial focus on Europe, Canada, Japan and Costco worldwide. The person will be accountable for assessing and identifying market opportunities, developing priorities and creating marketing strategies and tactics to take advantage of those opportunities. The Marketing Manager will lead the development of brand strategy, pricing strategy, product portfolio management, new product launches and integrated brand activation plans with local distributors, including preparing brand guidelines and bundle books for the accounts to use in driving consistency and brand equity across markets. The Marketing Manager will work closely with the International Area Managers on developing and executing marketing plans and with the US marketing team to ensure international marketing activities are aligned and utilizing approved marketing material to drive efficiency and consistency, in market. The Marketing Manager will also assist the International Business Director in developing and implementing the overall International business strategy and execution.

Roles and Responsibilities:
  • Build the brand and grow share in key international markets
  • Develop annual marketing budget and participate in annual planning process
  • Be the market and category expert, maintain knowledge of regional customers and relationships with appropriate trade associations to promote marketing activities
  • Analyze market and category trends and recommend actions to achieve annual sales and profit objectives
  • Develop annual marketing plans, 4P marketing strategies and integrated brand activation plans with Area Sales Managers and distributors, execute and monitor implementation
  • Lead product launches and portfolio management
  • Manage all communications with US marketing and internal teams and provide support on all marketing updates to countries
  • Be the liaison between US and International marketing and ensure the integration of US marketing material and plans for international markets as appropriate
  • Administer and monitor marketing activities and brand P&L's ensure achievement of goals
  • Support sales as needed, including: PowerPoint presentations, Market/Competitive information, Market insight and customer presentations
  • Presents status update on overall business to Business Director and Leadership
  • Perform other assigned duties as may be required in meeting company objective
  • Communicate effectively with other departments within the organization and ensure understanding and alignment to marketing plans
  • Manage packaging updates for international, including appropriate approvals and timely implementation

 

Minimum Requirements:
  • Bachelor's degree in marketing preferred
  • 5+ years of marketing or brand management experience
  • Must possess strong organizational and leadership skills with the ability to multitask in a fast-paced environment
  • Entrepreneurial mindset is mandatory
  • Retail marketing a plus
  • Strong written and verbal communication skills
  • Animal health industry experience or companion animal background a plus
  • Computer literate, preferably in a Windows environment

Job Snapshot

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

  • Healthcare IT
  • Healthcare / Clinical & Non-Clinical
  • Administrative & Office Professionals
  • Information Technology
  • Sales & Marketing
  • Finance & Accounting
  • Pharmacy
  • Engineering, Energy & Green Technologies

Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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