Marketing Specialist
at Engage Partners, Inc.

Date Posted: 4/4/2020

Job Description


We're seeking a Marketing Specialist for a FTE opportunity located in Pittsburgh, PA.

 

Job Purpose

Assist in the development and execution of marketing strategies to meet strategic objectives. Primary areas of responsibility include content development, website strategy and maintenance, social media strategy and execution, paid search and advertising, email marketing, and analytics and reporting.

 

 

Principal (Essential) Duties:

•Define and execute effective web and social media presence

•Suggest compelling topics and contribute content for blog, social channels, etc.

•Oversee paid search and digital advertising campaigns; work with appropriate vendors to monitor results and adjust as needed

•In collaboration with Marketing Manager, sales, product management, plan and execute integrated marketing campaigns to drive leads and brand awareness

•In collaboration with Marketing Manager, sales, product management, plan and execute inbound and outbound marketing activities

•Monitor and report on identified KPIs for marketing campaigns

•Collaborate with sales, business development, marketing teams on lead generation and lead nurturing programs to promote customer retention

•Monitor SaaS marketing best practices and make recommendations on new marketing strategies and/or tools

•Monitor competitor messaging and marketing strategies to maintain differentiation and competitive advantage

•Monitor industry trends to leverage opportunities for content, messaging, and other marketing opportunities

•Develop and create marketing materials, such as sales and product collateral

•Write, proofread, edit creative and technical content across different medium

•Work with external agencies and vendors to execute marketing programs

 

Knowledge, Skills & Abilities

•Knowledge of SaaS marketing and best practices

•Familiarity with paid search and advertising

•Excellent written and verbal communication skills including technical writing

•Ability to effectively work under tight deadlines, manage projects independently and handle a variety of assignments simultaneously

•Team-leadership skills; excellent people skills and an upbeat and enthusiastic attitude

•Resourcefulness in solving problems; good judgment and comfortable with decision making

•Superior professionalism and judgment with both internal colleagues and external customers

•Strong organizational skills and keen attention to detail

•Strong computer skills

 

Experience & Education Requirements

•Bachelor's degree in marketing or marketing-related degree or equivalent professional qualification

•2-5 years of experience in marketing, preferably at least 2 years in SaaS marketing

•Experience with HubSpot or similar marketing automation tool

•CRM administration experience a plus

•Working knowledge of Adobe Creative Suite

•Experience with paid search / social advertising

•Experience with analytics tools and reporting

•Technical writing and communication skills necessary

 

Please send resumes to [Click Here To Join]

 

#CB

 

Job Snapshot

  • Employee Type: Full-Time
  • Location: Pittsburgh, PA
  • Job Type: Marketing
  • Experience: 2 to 5 years
  • Date Posted: 4/4/2020

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

  • Healthcare IT
  • Healthcare / Clinical & Non-Clinical
  • Administrative & Office Professionals
  • Information Technology
  • Sales & Marketing
  • Finance & Accounting
  • Pharmacy
  • Engineering, Energy & Green Technologies

Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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