Senior Marketing Manager - Animal Health
at Engage Partners, Inc.

Date Posted: 10/24/2019

Job Description


SENIOR MARKETING MANAGER

 

The Senior Marketing Manager position is responsible for leading all marketing, advertising and promotional activities for Animal Health.  The Senior Marketing Manager is a self-directed marketing professional who is responsible for developing strong long and short-term brand, marketing, promotional, and new product development strategies.



ESSENTIAL DUTIES AND RESPONSIBILITIES 

 

Strategic:
  • Lead development of the annual brand plan.  Implement process for annual review and updates by working acrossfunctional stakeholders to gain alignment and buy-in
  • Lead development, execution and management of the brand marketing strategy, including tactics, product positioning and competitive analysis for current and future Animal Health product.
  • Coordinate new product launches, line extensions, promotions, pricing, packaging, advertising, market research and analysis of customer trends. 
  •   Lead and direct various marketing communications with outside advertising agencies, projects, brand/product videos, and advertising (print, digital, etc.) to increase sales.
  • Partner with Medical to develop promotional medical education and KOL plan, publication planning and lifecycle planning.
  • Support Business Development activities to help evaluate potential opportunities for Animal Health.
  • Work closely with Sales to develop and manage customer strategies.
  • Manage marketing budget against plan. 

Analytical:
  •         Champion the development and implementation of a strategic market research plan to achieve business objectives and drive future business growth.
  •         Use financial data to make sound decisions that achieve key strategic initiatives
  •         Partner with key internal stakeholders to drive development of accurate sales forecasts.
  •         Generate insights from multiple data resources to guide future strategies.
  •         Develop competitive intelligence plan to monitor competitive environment. 
  •         Measure and track product performance and evaluate ROI of marketing activities. 

Promotional:
  •         Develop promotional marketing literature, programs and advertising campaigns to drive sales. 
  •         Develop new creative campaigns and messages, as appropriate to differentiate the brand.
  •         Develop non-personal promotion (NPP) tactics including public relations, digital, convention/congress activities and third party organizations to drive awareness and advocacy.
  •         Partner with training to ensure sales force effectiveness in understanding and executing marketing strategies and tactics.

Supervisory:
  •         Direct, develop and coach team members to optimize performance and support their professional development. Create individual growth and development plans for each.
  •         Direct workflow; assign clear roles and responsibilities aligned with capabilities to enhance efficiency.
  •         Manage vendor relationships and identify any needs for additional resources.

Processes:
  •         Monitor utilization and inventory levels of all Animal Health Marketing materials.
  •         Coordinating supplies and materials associated with National Sponsorships.
  •         Ensure adherence to current MLR processes, identify and recommend process improvements.
  •         Identify and recommend new processes to enhance work efficiency.
  •         Perform any other tasks/duties assigned by supervisor.
  •         Embrace the QUALITY Culture.

 

QUALIFICATIONS AND REQUIREMENTS


  •         BA/BS required; MBA preferred
  •         5+ years animal health pharmaceutical marketing experience in product management with demonstrated increase in responsibility and scope; strong working knowledge of marketing principles, professional promotion, sales process and budget management. 
  •         Equine experience preferred.
  •         Proven track record developing marketing strategies and tactics to achieve sales and market share growth.
  •         Past supervision and leadership of a team preferred.
  •         Proactive leadership skills with strong business and analytical acumen.
  •         Knowledge of FDA and regulatory environment; strong understanding of US animal health pharmaceutical business.
  •         Excellent communication skills, including written and verbal.
  •         Demonstrated ability to work cross-functionally to build alignment, collaborate, inform and negotiate to achieve business objectives.
  •         Strong Computer/Microsoft skills
  •         Travel up to 20% annually for customer presentations, trade shows, etc.

Job Snapshot

About Us

Join a winning team that gets the job done right. At Engage Partners, Inc., we focus on excellence in the industry of staffing solutions. We work hard every day to get it right and get it done – the right employees, the right businesses, the right time.

There’s a reason why we have been around for decades. Engage Partners, Inc. has a wealth of experience matching people to their prospective employers (and vice versa). We have the ability to provide the opportunity for long-term career paths or temporary project assignments, temporary or full-time positions, executive management recruitment or attracting seasonal assistance. We work with a strong, diverse network of organizations across the country that are always looking for top-notch candidates to fill their open positions. From small business start-ups to Fortune 100 companies, we want your next job to be the one you’ve been waiting for.

We are a full-service staffing agency with opportunities for employment all across the U.S. Our recruitment efforts are focused on professionals in many areas of expertise:

  • Healthcare IT
  • Healthcare / Clinical & Non-Clinical
  • Administrative & Office Professionals
  • Information Technology
  • Sales & Marketing
  • Finance & Accounting
  • Pharmacy
  • Engineering, Energy & Green Technologies

Come see why our clients and our candidates seek out the level of service that makes the Engage Difference: We speak with our clients, not to them. Authoritative and approachable, it's always about the dialogue. Direct and to the point. Let's create solutions, not additional work.

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