Digital Marketing Manager
at HealthCare Recruiters International

Date Posted: 7/7/2018

Job Description

The Digital Marketing Manager will report directly to the VP, Marketing. They are primarily responsible for leading the design and execution of the companys digital marketing plan. Using relevant media platforms and leveraging the Company's website they will help drive sales through lead generation, execute direct marketing campaigns, and amplify efforts to increase brand awareness. They will lead in the enhancement and management of the companys website to drive customer engagement. Prior knowledge of SEM/SEO methods, email campaigns, advertising, social media, E-sales tools and other digital channels are all requisite qualifications. Duties Responsibilities:

• Design and execute the digital marketing strategy under the guidance of the VP, Marketing

• Manage the website including any additional landing pages, content updates, design enhancements, interactive platforms

• Generate KPIs (analytics) to ensure the companys website is optimized

• Create and manage all systems and processes for campaign planning, initiation, development and launch

• Select manage 3rd party digital vendor/partner to ensure there is constant improvement to leverage new technologies platforms

• Manage all relevant social media platforms and other forms of customer reaching digital marketing strategies Qualifications:

• BA/BS in marketing or related business discipline

• Minimum of 5yrs experience in a similar marketing/digital position

• Preference for healthcare technology

• Ability to work cross-functionally with strong communication skills to pull together various stakeholders across the organizaiton

• Willingness and aptitude to learn new skills A positive and winning attitude Strong analytical skills to ensure KPI tracking Strong project management skills with the ability to multi-task Professional demeanor with strong ethical standards and comfort level in a changing environment Available to travel as needed

Job Snapshot

  • Employee Type: Full-Time
  • Location: Los Altos, CA
  • Job Type: Management
  • Experience: Not Specified
  • Date Posted: 7/7/2018

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HCRI specializes in recruiting hard-to-fill and critical healthcare industry jobs that require expertise and insight to fill. Our mission is to help healthcare organizations and companies within the healthcare space to find the ideal professionals to help their business grow while providing an experience worthy of a referral.

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