Product Manager
at HealthCare Recruiters International

Date Posted: 1/10/2019

Job Description

Product Manager- CPG/Wellness JOB RESPONSIBILITIES

• Assist in the execution of marketing programs to support the overall product strategy and corporate objectives

• Analyze current market research and competitor strategies

• Oversee all aspects of a product life cycle

• Assist with the launch of new products and releases; manage the cross functional implementation of the plan

• Assist with development and recommend pricing strategies for existing and new products

• Coordinate with cross-functional teams (sales, training, finance, market/sales analytics, market research, etc.) to develop and implement a brand plan of action based on product profile, market dynamics, as well as competitive landscape and intelligence

• Ensure that strategies, objectives and tactics for the brand are accurately translated to the field via training programs and manuals

• Assist in the development and execution of the health care professional marketing tactical plan including:

• Promotional campaigns

• Branded and unbranded educational programs

• Congress/convention booths and activities

• Disease and product awareness programs

• PR events including managing relationships with agencies

• Liaise with assigned internal and external partners to ensure consistent brand strategy

• Gain approval for marketing tactics through the internal review process

• Develop sustainable, high level working partnerships with internal and external resources

• Collaborate with and influence a diverse group of individuals in a proactive, objective and diplomatic manner

• Assist with the execution of marketing activities in compliance with medical, regulatory and legal requirements

• Ensure budgets and schedules meet corporate requirements

• Identify market opportunities and customer targets through competitive analysis, positioning, and marketing strategy assessments. Identify specific distribution or channel issues and provide appropriate management.

• Provide/reinforce strategic plan of action for sales consultants during all POAs

• Gain feedback and track marketing and sales program effectiveness/ROI QUALIFICATIONS

• At least 5-7 years of pharmaceutical marketing experience

• Understanding of pharmaceutical marketing strategies and regulatory/compliance environment

• Strong interpersonal, oral and written skills and the ability to interact professionally

• Has demonstrated the ability to effectively implement and communicate the core brand messages, product positioning statements, and collateral materials

• Strong project management skills

• Must possess strong organizational and critical thinking skills

• Ability to manage multiple projects simultaneously and successfully

• Detail-oriented and highly organized

• Ability to work collaboratively

• Competent in communicating strategies and executing tactics

• Must be proficient in Microsoft Office Suite

• Results oriented with proven track record of success

• Entrepreneurial spirit

• Strong analytical and planning skills are desired

• Other valuable experiences a plus

• 1 or more years OTC experience

• 2 or more years advertising agency experience

• Bachelors degree required

Job Snapshot

About Us

HCRI specializes in recruiting hard-to-fill and critical healthcare industry jobs that require expertise and insight to fill. Our mission is to help healthcare organizations and companies within the healthcare space to find the ideal professionals to help their business grow while providing an experience worthy of a referral.

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