Marketing Manager
ITW Employee Network

发布日期: 2020/1/7

职位描述

JOB DESCRIPTION

Job Summary:

This position entails working closely with Product Development, Sales, and Marcom teams along with major retail and wholesale distributor customers.  The position will lead the Permatex and Versachem brand team and is responsible for creating and executing marketing programs that build brand awareness, drive consumer purchases, and increase brand loyalty. The position will create our brand, social media, public relations, and media strategies.

Key Responsibilities:

  • Develops and executes the brand strategy specific for channels based on business goals, market research, in-depth knowledge of customers, channels/markets and input from product development.
  • Grow brand awareness and product knowledge by budgeting, planning and fulfilling brand initiatives including trade shows, advertising, social media, public relations, events, webinars, website, direct mail, and sales/training collateral. 
  • Directs the design and implementation of merchandising, promotional and point of sale initiatives for key accounts and channels to fully leverage the brand media and promotional calendar.  Directs the production and fulfillment of collateral and POP supporting the brand and product messages to ensures brand consistency.
  • Analyzes customer pricing and promotions to determine margin, revenue, ROI, and channel/customer conflict.  Partners with divisional finance for approvals.
  • Partners with sales organization to create and present line review materials to key customer buyers to grow distribution of key products and position ourselves as their choice supplier.  This includes partnering with Marcom to sell-in and execute co-marketing programs and events.
  • Activates new product introductions with product management, sales force and customers.
  • Travel up to 20%.

Qualifications:

  • Bachelor’s degree in Business or Marketing, MBA a plus.
  • Minimum 5-7 years’ experience in a Brand, Product, and/or Channel Marketing function dealing with major brands and retailers.  CPG, Automotive Aftermarket or Hardware distribution preferred.
  • Strong writing, customer presentation, negotiation and analytical skills.
  • High proficiency in MS Excel, PowerPoint, and Word.  JD Edwards, Sequel or other sales analysis skills highly desirable.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. This job description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this position.  Incumbents are required to perform other related functions as assigned.

职位概览

关于我们

欢迎光临ITW My Career网站!

为帮助您充分利用公司提供的机会,ITW的My Career网站和“员工人才网络”可帮助您访问关于内部职位空缺的信息。

My Career网站使您能够搜索和申请ITW内部的空缺职位。

ITW“员工人才网络”使您有机会根据您的兴趣和经验创建职业兴趣简档。 一旦您加入该网络并创建您的简档,您将在公司有适合您的内部职位空缺时收到提醒。

请记住,为了有资格申请内部空缺职位,您必须在当前岗位上工作达到最少12个月并达到业绩要求。 资格要求需要由您的人力资源专员和业务领导者批准。 要了解更多信息,请参阅本网站的FAQ(常见问题)部分或者位于此处的员工资源指南。

**如果您有任何就业合同限制,请在申请之前慎重考虑。