Director of Marketing

Date Posted: 10/1/2018

Job Description

Position Purpose:

Provide leadership and coordination of company marketing and e-commerce functions for our AcuRite (B2C) and Primex, Inc. (B2B) business units, including product marketing and brand strategies. 

Ensure the alignment of the Company’s marketing/ecommerce strategies to the overall strategy of the company and include such areas as brand identity/awareness, product marketing/merchandising, developing omnichannel strategies and ecommerce partnerships, market research and seasonal promotions/internet marketing initiatives.

Key Job Activities:

  • Drive marketing strategy, tactical planning, product merchandising, content creation, content calendar, creative project timelines, communications and deployment across key platforms (website, email, search, paid media, video, social, mobile, etc.).
  • Guide the creation of engaging, effective campaign assets for multi-channel digital marketing programs and manage the roll-out and ongoing optimization of consumer products on e-commerce websites
  • Drive decisions relating to branding and other marketing-related intellectual property.
  • Monitor and analyze online initiatives and consumer behavior via analytics tools to provide actionable insights and drive improvement in marketing performance, champion the needs of the consumer (VOC), increase ecommerce sales, optimize online initiatives and improve the overall user experience.
  • Manage all online public relations, marketing and advertising efforts. Ensure all marketing activities (digital, social, communications) are coordinated and aligned with strategic business goals.
  • Develop and manage marketing budgets.
  • Gather information about the competitive landscape, industry trends and market share for B2B and B2C business units.
  • Contribute to integrating website support/online marketing activities with consumer support department.
  • Establish an implement short- and long-range goals, objectives, policies, and operating procedures. Accountable for hitting revenue and performance goals.
  • As part of operating team, collaborate with department leaders and executive staff to develop one and three-year business plans for the company.
  • Recruit, train, supervise, and evaluate department staff. 

Education and Experience:

  • Bachelor’s degree in business, marketing or equivalent required; MBA preferred.
  • A minimum of 7-10 years of experience in B2B and B2C consumer goods marketing, sales, and/or ecommerce.
  • Hands on experience in marketing management, including an in-depth understanding of brand positioning, digital marketing, marketing automation, personalization, website performance (e.g. Google Analytics), email marketing, ad serving platforms (e.g. Ad Words, Amazon PPC, Google Shopping), audience segmentation, CRM platforms (Salesforce), social platforms (e.g. Facebook), CMS platforms (ex. Magento, WordPress), and Google products (Ad Words, Analytics, Webmaster tools)
  • Experience optimizing and measuring success of digital marketing tools for ecommerce websites (at least one that receives 80k+ unique visitors per month)
  • Experience with Voice of the Customer, customer satisfaction, and website user experience feedback tools
  • Passionate obsession with emerging marketing trends.
  • Ability to give creative direction, organized, eye for detail and project management skills required.
  • Previous experience managing in-house marketing team required.
  • Proficient in Microsoft Office and Adobe Creative Suite preferred
  • Experience building engaged communities through social media.
  • Proven track record of using metrics and data analytics to generate ecommerce sales and increase consumer engagement.
  • Experienced in combining traditional and digital marketing plans with successful B2B and B2C companies.

Knowledge and Skill Requirements:

  • Experience in strategic planning and execution. Experience in planning marketing, branding and merchandising strategies, sales promotions and successful online public relations / marketing efforts.
  • Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.  Ability to participate in and facilitate group meetings. 


  • Must be able to travel domestically on occasion.
  • Must be able to work outside of normal business hours when necessary.


  •  Action Oriented = Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others 
  • Dealing With Ambiguity = Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty 
  • Approachability = Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it
  • Conflict Management = Steps up to conflicts, seeing them as opportunities; reads situations quickly; good at focused listening; can hammer out tough agreements and settle disputes equitably; can find common ground and get cooperation with minimum noise
  • Creativity = Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming setting
  • Delegation = Clearly and comfortably delegates both routine and important tasks and decisions; broadly shares both responsibility and accountability; tends to trust people to perform; lets direct reports finish their own work
  • Developing Direct Reports = Provides challenging and stretching tasks and assignments; holds regular development discussions; is aware of each direct report’s career goals; constructs compelling development plans and executes them; pushes direct reports to accept developmental opportunities; is a people builder
  • Innovation Management = Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace
  • Presentation Skills = Is effective in a variety of formal presentation settings; one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group process during the presentation; can change tactics midstream when something isn’t working
  • Drive for Results = Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results
  • Strategic Agility = Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans
  • Managing Vision and Purpose = Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities, is optimistic; creates mileposts and symbols to rally support behind the vision; makes the vision sharable by everyone; can inspire and motivate entire units or organizations


Job Snapshot

About Us

Join Our Team!

We offer some of the most competitive salaries and benefits in the region - we're consistently trying to help our employees live healthier, richer lives. By focusing on employee wellness and growth, long-term career development, and employee recognition, we have been nationally recognized as a "Great Place To Work".

That's not an easy thing to do! To earn that title for years to come, we continue to offer outstanding benefits:

  • Paid vacation and holidays
  • Casual Dress
  • Remote working opportunities
  • Tuition and workshop reimbursement
  • Health (PPO and HSA), dental, vision, life and AD&D insurances
  • Short and long term disability and flexible spending accounts
  • 401(k) savings plan with a company match
  • Employee Assistance Program
  • Prescription drug coverage
  • Preventative care covered at 100
  • On-site wellness programs
  • On-site chiropractic care and massage services
  • Wellness programs through mind | body | spirit and Cultivate
  • Discounted YMCA Fitness Club Membership fees

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