Marketing Specialist

Date Posted: 5/19/2018

Job Description

Duties and Responsibilities

  • Support the marketing team in planning, creating and managing content across key platforms/channels
  • Actively engage with product management & development to drive personal knowledge and ensure accuracy in product descriptions and capabilities
  • Analyze digital media activity, mine data, draw logical conclusions and present the findings (clicks, likes, comments, impressions, conversions, etc.)
  • Monitor competitive online retail landscape
  • Respond to ad hoc requests from management or partners on related matters (e.g., performance, trends, forecasts, etc.)
  • Conduct market research projects by mining data, drawing logical conclusions and presenting findings & recommendations
  • Collect and analyze data on market share, consumer insights, and competitive landscape


  • Own and manage the product mix and merchandising strategy for a number of mass retail .com web sites
  • Regular participation in driving our program strategy across Amazon US, Amazon Canada and Amazon UK
  • Assist in developing engaging product marketing copy focused on telling our brand story, reaching new audiences and driving conversion

Paid Media

  • Analyze and translate data from web analytics tools into an actionable PPC roadmap for our Klockit brand
  • Create new and optimize existing PPC campaigns to drive traffic and conversion rates for our Klockit brand
  • Create, test and measure the performance of PPC landing pages on an ongoing basis for our Klockit brand
  • Research and develop PPC best practices to identify new market opportunities and maximize program profit for our Klockit brand.

E-Mail Marketing

  • Assist with executing the email strategy, including segmentation of email database, developing valuable content and promotional strategy, performing A/B testing, identifying optimal deployment times, testing campaign quality and reporting results for our Klockit brand.
  • Assist E-commerce Marketing Manager in executing promotional strategy for, focused on driving sales and profitability, while allowing our external retail partners to maintain competitive price points throughout their product mix.


  • Assist in development of a social media strategy to maintain a presence and engage new viewers on Facebook, Twitter and YouTube.
  • Create innovative content ideas and promotions and manage editorial updates.
  • Establish benchmarks to measure the impact of social media in conjunction with overall digital marketing initiatives.


  • At least 2 years of hands on experience in digital marketing, including an in-depth understanding of digital trends, advertising platforms (Facebook & Google), email marketing, analytics, social media and other 3rd party social publishing and monitoring tools
  • Interest and active participation in emerging channels: Facebook, Twitter, Pinterest, Instagram, YouTube, Blogging, and Mobile Platforms
  • Proficient in Microsoft Office, web-based email management tools (Marketing Cloud preferred), and Adobe Creative Suite
  • Excellent business writing, editing and proofreading skills
  • Bachelor’s degree in Marketing, Business, or Advertising


  • Customer Focus = Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect
  • Career Ambition = Knows what he/she wants from a career and actively works on it; is career knowledgeable; makes things happen for self; markets self for opportunities; doesn’t wait for others to open doors
  • Functional/Technical Skills = Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
  • Problem Solving = Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers
  • Process Management = Good at figuring out the processes necessary to get things done; knows how to separate and combine tasks into efficient work flow; knows what to measure and how to measure it; can see opportunities for synergy and integration where others can’t; can simplify complex processes; gets more out of fewer resources
  • Informing = Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or the organization; provides individuals information so that they can make accurate decisions; is timely with information
  • Dealing With Ambiguity = Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty
  • Dealing with Paradox = Can act in ways that seem contradictory; is very flexible and adaptable when facing tough calls; can combine seeming opposites like being compassionately tough, stand up for self without trampling others, set strong but flexible standards; can act differently depending upon the situation; is seen as balanced despite the conflicting demands of the situation

Job Snapshot

  • Employee Type: Full-Time
  • Location: Lake Geneva, WI
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 5/19/2018

About Us

Join Our Team!

We offer some of the most competitive salaries and benefits in the region - we're consistently trying to help our employees live healthier, richer lives. By focusing on employee wellness and growth, long-term career development, and employee recognition, we have been nationally recognized as a "Great Place To Work".

That's not an easy thing to do! To earn that title for years to come, we continue to offer outstanding benefits:

  • Paid vacation and holidays
  • Casual Dress
  • Remote working opportunities
  • Tuition and workshop reimbursement
  • Health (PPO and HSA), dental, vision, life and AD&D insurances
  • Short and long term disability and flexible spending accounts
  • 401(k) savings plan with a company match
  • Employee Assistance Program
  • Prescription drug coverage
  • Preventative care covered at 100
  • On-site wellness programs
  • On-site chiropractic care and massage services
  • Wellness programs through mind | body | spirit and Cultivate
  • Discounted YMCA Fitness Club Membership fees

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