Web & Mobile Digital Analytics Manager
at Pyramid Consulting, Inc

Date Posted: 4/28/2019

Job Description


Work with key stakeholders from product, user experience, technology and business to define metrics, implement analytics, and establish reporting processes to:
Analyze and measure the right things from the outset
Understand usage and what features are most useful for users
Gauge success and identify improvements quickly
Evaluate and identify areas of poor performance that need attention and define triggers that require further investigation
Quantify the contribution of digital touchpoints to business objectives; find patterns in system usage and other user data that provides insights into business success/failure
Provide a holistic view of the digital user experience to drive user engagement optimization, and the execution of marketing tactics and business strategies.

Essential Functions:
Partner with stakeholders to assess analytics needs and create and implement a tagging and reporting plan to track the most important KPIs for our digital presences
Define & refine KPIs/success metrics for web and mobile experiences; set baselines and use them to track and validate performance over time
Perform data analysis to link and measure:
o the performance of mobile apps and responsive websites
o user engagement ,retention and lifetime value
o key financial performance indicators
o engagement, acquisition, retention and productivity
o tie the real time analytics back to the application to drive desired user behavior
Connect data from multiple reporting and analytical systems together, including business analytics, to create a coherent and user-centric and cross-touchpoint set of insights across multiple dimensions and segments (e.g., website, mobile app, digital marketing and customer feedback platforms)
Work with the marketing team to ensure effective campaign tracking and evaluation
Create and consolidate dashboards and reports that provide stakeholders with an easy-to-interpret picture of how things are going
Assist in the evaluation and selection of tools, partners and vendors to plan, build, and mature our digital data and analytics practices, and accelerate the adoption of digital intelligence
Educate and advocate the importance of analytics with colleagues to build internal competencies:
o Collaborate internally and with leadership, developers, designers, and Client to develop analytics capabilities

o Evaluate and experiment with analytics tools, and work with developers and Client to implement analytics tools in the optimal way for measurement
Qualifications:
Required
Bachelor's Degree in a quantitative field (statistics, mathematics, economics, MBA) or equivalent experience
Minimum 3 years of data analytics experience
Critical thinker with effective research and problem-solving skills, including the ability to understand the context of the particular work effort, and the implications of the results to the business
Experience with web, mobile and digital interaction analytics and reporting tools (e.g., Google Analytics, Adobe Analytics or Coremetrics) is essential
Ability to create reports or dashboards, strong Excel and PowerPoint skills
Strong presentation and communication skills and the ability to communicate your analysis to business and technical stakeholders
Experience developing data visualizations using BI or reporting tools like Tableau or Splunk

Preferred
Experience with tag management
Understanding of financial industry or insurance
Experience with qualitative research and testing, performance management, app rating, sentiment analysis and machine learning methods is a plus

Job Snapshot

  • Employee Type: Full-Time
  • Location: Duluth, GA
  • Job Type: Management
  • Experience: Not Specified
  • Date Posted: 4/28/2019

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