at Qualfon

Date Posted: 2/6/2020

Job Description

Job Summary

We are searching for a highly creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsiblefor all aspects of our marketing operations. Your central goal is to help growour brand’s influence locally while also increasing brand loyalty and awareness. In this position you’ll live and breathe thiswell-known Video Sharing Site, crafting and owning the social voice for one ofthe biggest and most followed brands. You'll be an exceptionalcopywriter, working closely with our local agency and team to develop andcreate content.

Your duties will include planning, implementing, andmonitoring our digital marketing campaigns across all digital networks. Ourideal candidate is someone with experience in marketing, art direction, andsocial media management. In addition to being an outstanding communicator, youwill also demonstrate excellent interpersonal and analytical skills.

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Facilitate daily editorial content for our @VideoSharingSite Mexico. Includes searching for and discovering relevant content, approving copy and collaborating with a local agency to create posts across all the major platforms.
  • Be aware and responsive to the role of our social channels in response to real world events, like breaking news or topics where the values we stand for as a brand are under threat.
  • Plan and manage our social media platforms and community, and ready to take advantage of and responding to conversation where @Video SharingSite Mexico has an opportunity to be.
  • Prepare accurate reports on our marketing campaign’s performance.
  • Coordinate with advertising and media, experts to improve marketing results.
  • Makeour Brand a must-follow account across all the major platforms, growing ourcommunity.
  • Identify the latest trends and technologies affecting the industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work with your team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.
Minimum Qualifications
  • Bachelor’s degree in Marketing or relevant field.
  • A minimum of 4 years’ experience in digital marketing or advertising position.
  • A minimum of 4 years’ managerial or supervisory experience.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • Exceptional writing skills, with a strong editorial point of view for what is right for the brand and voice.
  • Passionate about all things about this brand hyper-knowledgeable about Internet culture, and an avid expert user of social media.
  • Experience managing the day-to-day social presence of a major consumer brand.
  • Ability to analyze data, identify trends and present key findings (both quantitative and analytical skills) and then apply to future programs.
  • Great project management and multitasking skills.
  • English is required
  • Highly creative with excellent analytical abilities.
  • Demonstrable experience with email marketing, lead generation and SEO
  • Advanced knowledge of HTML and CSS required
  • Up-to-date on the latest trends and technologies in digital marketing.
Preferred qualifications   

Job Snapshot

About Us

Your Qualfon career starts right here. Qualfon is growing and we are seeking individuals that are looking to grow with us. Our foundation is our people and they are the primary reason we exist… to create opportunity. Opportunity for a new job, opportunity to have a fun and respectful work environment, opportunity to receive the support that you need both personally and professionally to grow in your own life’s vocation, and the opportunity to be a part of something bigger… the Qualfon family and the communities in which we live and work.

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