Digital Marketing Specialist
at Rexel USA

Date Posted: 12/4/2019

Job Description

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We are seeking for a Digital Marketing Specialist to join our Parts Super Center team in Indianapolis IN!

Summary: 

The Digital Marketing Specialist develops and implements digital and online marketing strategies to optimize the online user experience, increase marketing effectiveness, improve client satisfaction and drive lead generation to support PSC’s marketing goals. Executes online and digital marketing programs & strategies, such as website tactics, SEO/SEM, email marketing, CRM/customer journey, and PPC advertising to drive traffic and generate sales. 

This position requires a high degree of collaboration with various internal departments and works closely with external web provider and internal for content to build and execute high-performing digital and online marketing strategies. Position includes full management of the Partssupercenter.com website and email marketing program, and includes all related analysis & reporting against industry benchmarks and key performance indicators. 

Familiarity with the following required: email marketing, search engine marketing, social media, pay-per-click campaign management, marketing strategy, content management systems, Google Analytics, Google Adwords, marketing systems including email marketing, CRM platforms (i.e. Zoho CRM, Hubspot), and electronic advertising systems. 

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Summary of Key Responsibilities:

  • Recommend, develop and implement approved digital & online marketing strategies that drive brand preference, generate traffic and result in product adoption
  • Monitor the latest technology and digital marketing trends and serve as a subject matter expert for digital marketing activities, identifying and applying best practices in digital marketing
  • Manage the partssupercenter.com website, executing all approved strategies and tactics, including managing and updating content, maintaining and improving client experience, answering consultative questions, ensuring proper functioning, and working with site vendors to ensure accuracy, compatibility, uptime, and functionality; includes all regulatory adherence and reporting
  • Drive optimization of partssupercenter.com through effective assignment and application of keyword and SEO/SEM strategies with site vendor(s); utilize search engine analytics to measure traffic and recommend improvements
  • Benchmark and measure all digital and online performance against industry and company averages and make recommendations based on performance
  • Consult and collaborate with lines of business to identify and solve business goals through development or enhancement of digital and online strategies; provide compliant solutions that protect and promote the business and its brand reputation online
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Qualifications:

  • BA in Marketing or equivalent work experience required
  • 4+ years of experience in digital marketing execution required
  • Portfolio demonstrating strong proficiency in lead generation and customer engagement through digital marketing, including analytics, campaign planning, content development and user experience design
  • Proficiency in a variety of marketing technology platforms
  • Basic HTML 
  • Photoshop or related design ability helpful
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Other Duties and Responsibilities:

  • Mange third party vendor relationships to successfully accomplish all objectives
  • Obtain estimates and track and monitor all project costs within approved budgets
  • Conduct routine maintenance and updates on all digital and online media assets
  • Maintain and provide all required compliance logs or tracking
  • Ensure that all digital and online media platforms are compliant and in proper working order, working with Compliance, Audit and IT; provide any required reports or communication
  • Study top digital/online media performers to recommend and develop best practice strategies
  • Other, as assigned


Job Snapshot

About Us

Earn the Career You Want.

Our Focus on Smarter Solutions Made Us America's Premier Distributor Millions of US electrical customers trust the expertise, resources and relationships of Rexel USA, Inc. As the US presence of one of the world's largest electrical distributors, we apply our knowhow, productivity tools and hands-on business-building initiatives to help our customers thrive.

Not satisfied with simply delivering products, nearly half of our employees are dedicated to improving how we connect customers with the supplies, solutions and services they need. We've developed supply chain models that reduce inventory, raise productivity and cut installation costs.

We also help our customers uncover new opportunities. Our energy teams can slash the cost and raise the performance across a facility – from lighting upgrades to complete energy management solutions.

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