Web Optimisation Analyst
at Robert Half International UK

Date Posted: 24/11/2019

Job Description

Ref ID:  06030-0011227844


Robert Half are currently working with an established professional services business as they are now looking to grow their marketing function and are looking to hire a Digital Web Optimisation specialist.

This is a great opportunity for a Digital Web Optimisation specialist to be part of a fast-growing organisation, as they're expanding the marketing team and have some exciting projects coming up. You will be working on various marketing campaigns, and reviewing optimisation of each marketing channel, including paid social, paid search, PPC and SEO. for a number of different schemes and working closely with external agencies to deliver the plan.

You will have plenty of autonomy and also be responsible for managing the on-going digital, social and SEO strategy, as well as leading a team and overseeing the brand development strategy.

This role would ideally suit an ambitious digital specialist looking for the next step up, with experience in a group multi-site business (Healthcare). The company offers plenty of opportunities for progression and career development, they're a tight team and have created a great working culture.


  • Developing and implementing effective on- and off-site SEO strategies
  • Developing and managing the outreach strategy for the business
  • Managing and optimising 'always-on' and tactical PPC campaigns
  • Developing the digital marketing strategy
  • Developing the marketing automation strategy (using Pardot)
  • Managing digital display and media partnerships
  • Developing the remarketing strategy across GDN and social channels
  • Developing digital collateral with production and design partners
  • Conducting market insight and research to drive digital focus
  • Managing email marketing campaigns
  • Site content management
  • Monitoring of costs in line with the overall marketing budget
  • Additional marketing tasks as required


  • Extensive experience in web optimisation, ideally in a multi-site business (Healthcare)
  • Client Management experience, open to agency background
  • Managing relationships with a range of stakeholders, both internal and external

Salary & Benefits

Negotiable + benefits

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. Where rates of pay or salary ranges are detailed these are dependent upon your experience, qualifications or training. If you wish to apply for this position please read our Privacy Notice which details how we may use, process, store and disclose your Personal Information: www.roberthalf.co.uk/privacy-notice.

Job Snapshot

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