Digital Analyst – Interactive Marketing
at Ronin Staffing

Date Posted: 2/11/2020

Job Description

Position Title: Digital Analyst – Interactive Marketing #213931
Rate: $31.81/hr
Location: Franklin, TN 37067
Duration: Long term/indefinite contract + possible hire after 1 year on assignment

Position Duties:

  • Manage and monitor daily, weekly, and monthly website data reports as well as ad hoc requests with a focus on providing actionable and relevant data stories
  • Creation of website data reports to fill stakeholder info gaps and to improve analytic insights and opportunities
  • Website metric forecasting and metric monitoring
  • Measure website metrics against campaign efforts and correlate trend analysis with O2O programs and external surveys. 
  • Support Business Intelligence Requests from executives and report outs for PRM
  • Manage implementation of regional reporting structure and input into integrated database tool
  • Consult with regional reporting team to ensure consistent metric report output
  • Define and audit website KPIs and KBAs reports to ensure alignment across departments and agency partners
  • Support other departments for their dependencies on routine reporting metrics by developing visualizations (Tableau), creating/scheduling Adobe automated reports or develop automated data feeds.  
  • Ability to determine needs to applicable solution.
  • Provide analytic insights on website creative updates and optimizations
  • Coordinate with other business department to develop support plans for campaigns and promotions including the definition of KPI goals for pre-launch and other specialty campaigns
  • Plan with team on new global platform optimizations
  • Work with agency partners on reporting metrics and tag framework for alignment
  • Engage with internal departments to map customer journey conversion through the sales process with a focus on optimizing website contribution to sale
  • Coordinate scheduling and lead weekly executive meeting between various departments and agencies for reporting out website metrics.

Minimum Qualifications - Education/Work Experience:
5+ yrs overall experience preferred including:

  • 3+ yrs industry experience: Management Consulting, Marketing, Advertising or Agency experience.
  • Experience in program measurement (online and/or offline) test design and predictive modeling a plus.
  • Experience in Digital Analytics including hands on expertise with Adobe Analytics Advanced feature sets (Website, Online Advertising and/or Search Marketing, Test and Targeting).
  • Bachelor’s Degree minimum: seeking business (economics, marketing), computer (sciences) or quantitative field (math, statistics).  Arts and Science background acceptable with applicable skills.
  • Presentation Skills a must.  Excellent verbal and written communication skills, ability to prepare clear and concise client-ready documents.
  • Agency Analytic Department Oversight- ability to piece out and manage delivery of multiple projects/timelines
  • Individual Strength: Data Manipulation, Pulling, Consolidations, Analysis. Strong interpersonal and multi-tasking skills, demonstrate empathy and commitment to our internal clients.
  • Some travel will be required.

Job Snapshot

  • Employee Type: Contractor
  • Location: Franklin, TN
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 2/11/2020

About Us

Founded in 1999 as a woman- and minority-owned IT staffing organization, Ronin Staffing has grown into a full-service staffing search firm that recruits and places qualified and quality candidates with expertise in a wide range of areas, including Engineering, Aerospace, Administration, Accounting/Financing, to name a few. We offer contract-only, contract-to-hire or direct-hire services to our clients and our contractors alike.

Our team of experienced, dynamic and tenacious recruiting specialists will provide you with the personal assistance you need to keep your career moving onward and upward. Whether you are looking for hourly, mid-management or executive level positions, you can be confident in our recruiters’ ability to match you with just the right assignments with just the right companies to suit your needs. Many members of our staff have backgrounds in the industries for which they now recruit, and Ronin has become one of the leaders in providing professionals to Fortune 100, 500, and 1000 companies.

We are proud to offer you a full line of services to help you to meet your career objectives, including resume assistance, human resources consulting, and expert guidance on professional interviewing techniques. We also offer direct deposit and a competitive benefits package.

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