Automotive Marketing Consultant
at Sinclair Broadcast Group

Date Posted: 3/27/2020

Job Description


WBMA is looking for an experienced Marketing Consultant with deep expertise in the operations and marketing of auto dealerships to become Sinclair local market subject matter experts. The people in these positions will become integral parts of our company-wide training and sales initiative focused on tier 3 auto business.  In addition to training and coaching, we’re looking for closers with a proven record of developing business in the category, accurately forecasting revenue, and creating strategic business plans in this highly competitive vertical.  The winning candidates will design and implement revenue growth strategies for their local market both as an independent seller and co-seller with local colleagues. Creating solid partnerships with dealers and Sinclair station leadership will be be keys to success.  If you’re an industry leader, we’re interested in talking to you.


In this position, you will:



  • Generate revenue for the station and meet monthly goals through effective outside sales techniques

  • Develop new business and create results for clients through creative and effective targeted campaigns

  • Research and build campaign solutions, including overall branding and creative and ensure campaign execution meets client expectation

  • Establish trusting relationships with clients, community and Sinclair and meet all commitments with adequate preparation, delivery and follow-through

  • Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, hiring

  • Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of goals

  • Grow share of clients’ advertising spend while increasing their overall spend

  • Support quality deliverables to drive client results

  • Support collection of receivables

  • Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, closing

  • Develop capabilities to produce creative and effective campaigns


The ideal candidate will have the following skills:



  • Demonstrated success in building and maintaining top-tier customer relationships

  • Strong business acumen with a thorough understanding of marketing strategies, automotive business cycles and consumer behavior

  • Real experience and success communicating and working directly with auto dealers on identifying and achieving their business goalsPassion for contributing to a sales team with a positive mindset

  • Driven by practical results, opportunities to learn, and opportunities to assist others with intention

  • Effective relationship building, customer service, communication and negotiation skills

  • Superior business acumen related to new media, digital interactive initiatives and social media required

  • Media sales experience preferred and an excellent understanding of tv and media plans, advertising marketplace, and key competition

  • Ability to quickly recover from adversity

  • Ability to effectively communicate, build rapport and relate well to all kinds of people

  • Professional appearance a must

  • Reliable transportation, valid drivers license and a satisfactory driving record

  • 3+ years of experience in dealership operations and/or digital media sales

  • Experience managing a large sales territory

  • Proficient in the use of office software and CRM tools

  • Excellent communication, presentation, planning, organizational, and problem-solving skills

  • Previous sales management experience is not required, but valued


Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Snapshot

  • Employee Type: Full-Time
  • Location: Birmingham, AL
  • Job Type: Other
  • Experience: Not Specified
  • Date Posted: 3/27/2020

About Us

Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

We believe Sinclair Broadcast Group’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. Sinclair's success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. We are advancing the world of broadcasting and we need talented, dedicated, ethical professionals to do so. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. To be the best, you have to attract the best. This is why we provide opportunity for advancement, a challenging work environment, and a company culture with open communication and teamwork. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!

We also offer excellent compensation and comprehensive benefits, including:

  • Company-sponsored medical/prescription, vision and dental plans
  • Flexible spending accounts
  • Company-paid Life and Disability
  • 401(k) with company match
  • Wellness programs
  • Employee stock purchase plan
  • Education reimbursement
  • Vacation, Holiday, and PTO
  • And more…