Drive Auto Marketing Consultant
at Sinclair Broadcast Group

Date Posted: 10/26/2020

Job Description



KUTV is looking for an experienced Marketing Consultant with deep expertise in the operations and marketing of auto dealerships to become Sinclair local market subject matter experts. The people in these positions will become integral parts of our company-wide training and sales initiative focused on tier 3 auto business.  In addition to training and coaching, we’re looking for closers with a proven record of developing business in the category, accurately forecasting revenue, and creating strategic business plans in this highly competitive vertical.  The winning candidates will design and implement revenue growth strategies for their local market both as an independent seller and co-seller with local colleagues. Creating solid partnerships with dealers and Sinclair station leadership will be key to success.  If you’re an industry leader, we’re interested in talking to you.


Specific Duties include:



  • Exceed expectations for market penetration, average deal size, and total revenue in assigned geography

  • Maintain consistent presence in the field driving growth from all auto dealer

  • Develop, implement, and manage business plans to exceed corporate objectives and sales goals

  • Act as player/coach on in-person sales calls with key decision makers at dealerships throughout the local market

  • Conduct immersive training sessions with sales team based on Sinclair auto philosophy

  • Collaborate with in-market SBG leadership to set sales goals and objectives for each local account

  • Provide the Regional Digital Automotive Manager with monthly outlook and revenue forecast

  • Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations

  • Perform other related duties as assigned


 Desired Skills/Experience:



  • Demonstrated success in building and maintaining top-tier customer relationships

  • Strong business acumen with a thorough understanding of marketing strategies, automotive business cycles and consumer behavior

  • Real experience and success communicating and working directly with auto dealers on identifying and achieving their business goals

  • Proven track record of developing and managing people and sales process

  • Strength is running multiple unique strategic projects concurrently


 Qualifications:



  • Bachelor’s Degree

  • 3+ years of experience in dealership operations and/or digital media sales

  • Experience managing a large sales territory

  • Proficient in the use of office software and CRM tools

  • Excellent communication, presentation, planning, organizational, and problem-solving skills

  • Previous sales management experience is not required but valued




Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


 


About Us


 


Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!


 


About the Team


 


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Job Snapshot

About Us

Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

We believe Sinclair Broadcast Group’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. Sinclair's success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. We are advancing the world of broadcasting and we need talented, dedicated, ethical professionals to do so. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. To be the best, you have to attract the best. This is why we provide opportunity for advancement, a challenging work environment, and a company culture with open communication and teamwork. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!

We also offer excellent compensation and comprehensive benefits, including:

  • Company-sponsored medical/prescription, vision and dental plans
  • Flexible spending accounts
  • Company-paid Life and Disability
  • 401(k) with company match
  • Wellness programs
  • Employee stock purchase plan
  • Education reimbursement
  • Vacation, Holiday, and PTO
  • And more…