Email Marketing and Content Producer
at Sinclair Broadcast Group

Date Posted: 8/26/2020

Job Description

Sinclair Broadcast Group is seeking an Email Marketing and Content Producer to join our digital team. The Email Marketing and Content Producer will work closely with corporate Operations, Content and Marketing teams to spearhead content direction and marketing needs.

The Email Marketing and Content Producer will work closely with sales and operations leaders to facilitate marketing campaigns for local and national email initiatives. This role is responsible for the creation and execution of marketing campaigns for email deployment throughout its entire cycle: copy-edit, asset review, editing HTML, testing, reporting, measuring performance. This position requires taking in requirements for email marketing campaigns, producing email templates, building list segmentations while providing marketing consultation/customer service to stations and internal stakeholders. This position will also work closely with clients and technical vendors in a sales support, production, and implementation capacity.

The Email Marketing and Content Producer will also work with editors and producers at Sinclair Broadcast stations throughout the country to ensure best practices and consistent high-quality writing, execution and production of their daily email newsletters.

To be successful in this role, you will be a great communicator, strong editor and writer with a deep knowledge of email production and best email practices – everything from subject lines and body copy to open rates and CTRs. You will be committed to high-quality content and have stellar customer service.

What you will do:

  • Manage local stations newsletter content and operational audits end-to-end

  • Create Marketing campaigns for local and national sales efforts

  • Work with local stations to improve newsletter performance through training and guidance

  • Trains stations and new employees on Newsletter features, function, and marketing products

  • Curates a National Desk Daily Newsletter and provides National content suggestions to all local News stations

  • Analyze performance reports tracking key email marketing metrics and communicate results to stakeholders

Experience needed:

  • Bachelor’s degree (or equivalent experience)

  • 2-3 years of newsroom/digital news experience or email marketing

  • Copy-editing experience

  • Must be a self-starter

  • Excellent verbal and written communicator

  • Project management experience

  • Excellent headline writing

  • Top-notch grammatical skills

  • EPS and CMS understanding

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!


About Us


Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!


About the Team


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Job Snapshot

  • Employee Type: Full-Time
  • Location: Arlington, VA
  • Job Type: Marketing
  • Experience: Not Specified
  • Date Posted: 8/26/2020

About Us

Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

We believe Sinclair Broadcast Group’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. Sinclair's success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. We are advancing the world of broadcasting and we need talented, dedicated, ethical professionals to do so. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. To be the best, you have to attract the best. This is why we provide opportunity for advancement, a challenging work environment, and a company culture with open communication and teamwork. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!

We also offer excellent compensation and comprehensive benefits, including:

  • Company-sponsored medical/prescription, vision and dental plans
  • Flexible spending accounts
  • Company-paid Life and Disability
  • 401(k) with company match
  • Wellness programs
  • Employee stock purchase plan
  • Education reimbursement
  • Vacation, Holiday, and PTO
  • And more…