Marketing Consultant /WJLA 24/7 News
at Sinclair Broadcast Group

Date Posted: 3/25/2019

Job Description

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all the major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country!  Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees.  Whether you are an industry veteran or a just starting out, you can find it at Sinclair!  We are advancing the world of Broadcasting and we want YOU to join our winning team!

WJLA 24/7 News is seeking enthusiastic, highly motivated Marketing Consultants who can connect with clients and help them achieve their business objectives through effective TV and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly - we are looking for a hard-working salespeople who want to have FUN at work, make money, and help local businesses grow.

The ability to uncover new business sales opportunities while juggling multiple projects is a prerequisite as is two years outside sales experience. Demonstrated success selling across multiple cross media platforms, including broadcast television, digital and internet is required.

Responsibilities will include:

  • Generate revenue for the station and meet monthly goals through effective outside sales techniques, inclusive of making outside sales calls, prospecting and lead generation.
  • Develop new business through selling commercial advertising time and other station products by reaching out to local businesses and other advertisers
  • Create and present advertising strategies and ideas for local businesses incorporating TV, online and digital mediums
  • Provide input on sales promotion ideas to sales management
  • Retain current business and develop new business contacts
  • Present marketing/advertising ideas to area businesses
  • Be an expert Marketing Consultant by facilitating and promoting sales of station products to local advertisers
  • Attain budgeted revenue goals by maintaining effective customer pipeline, successful close ratio, solid client relationships and service.
  • Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising

Job Requirements

Qualifications:

  • Strong organizational, written and presentation skills
  • Proficient in Word, Excel and PowerPoint
  • Ability to build and maintain positive customer relationships
  • Competitive, persuasive, energetic and self-motivated traits
  • Ability to overcome objections
  • Working knowledge of new media, digital interactive initiatives and social media required
  • Outside media sales experience preferred but not required
  • Enjoy a fast paced environment with a desire to win
  • Professional appearance a must

Our Marketing Consultants are some of the highest commissioned sales people in the industry. If you are interested in selling some of the best media in the industry, we want to hear from you!

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

 

Job Snapshot

  • Employee Type: Full-Time
  • Location: Arlington
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 3/25/2019

About Us

Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

We believe Sinclair Broadcast Group’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. Sinclair's success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. . We are advancing the world of broadcasting and we need talented, dedicated, ethical professionals to do so. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. To be the best, you have to attract the best. This is why we provide opportunity for advancement, a challenging work environment, and a company culture with open communication and teamwork. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!

We also offer excellent compensation and comprehensive benefits, including:

  • Company-sponsored medical/prescription, vision and dental plans
  • Flexible spending accounts
  • Company-paid Life and Disability
  • 401(k) with company match
  • Wellness programs
  • Employee stock purchase plan
  • Education reimbursement
  • Vacation, Holiday, and PTO
  • And more…