Senior Director - Marketing and Creative Services
at Sinclair Broadcast Group

Date Posted: 8/30/2020

Job Description

The Senior Director, Marketing & Creative Services leads the brand development, strategy, creative execution and marketing campaigns for the new broadcast TV networks Comet, Charge! and TBD as well as for STIRR, a new national streaming service.  

This executive will be a key member of the leadership team and requires a thorough understanding of the traditional TV (both national networks and local broadcast TV) and the streaming TV ecosystem as well as experience in the launch and development of new media brands.

They are media savvy, highly motivated, a creative and focused leader who can thrive in a data-driven company.  They must possess excellent interpersonal, leadership and work-flow management skills in order to effectively interact with other key departments as well as a diverse group of stakeholders on a regular basis. The candidate will be a self-starter who thrives in a fast-paced, collaborative, results-driven and process-oriented environment.

Job Responsibilities

  • Protect, grow, and enhance the group’s media brands - building authentic and long- lasting relationships with current viewers while engaging a broader audience

  • Develop and manage consistent and dynamic brand identity, messaging and architecture across all products and platforms

  • Work closely with both the Programming and Scheduling and Advertising Sales departments as well as develop strong relationships with Sinclair’s corporate marketing team to achieve the group’s goals

  • Lead the creative development of regular, program-specific, and event-specific creative work for campaigns across all media, including crafting dynamic data-informed, customer-centric and insight-based content and messaging that connects with viewers and strengthens their emotional link to the group’s brands

  • Inspire creativity in all its forms

  • Lead and mentor a team that lives and breathes the group’s branding and positioning across all platforms

  • Help ensure that the group’s brands values and guidelines are clear and followed

  • Oversee creation of support materials, premiums and other items to further group’s goals

  • Translate top-level marketing priorities into clear brand strategy and messages including establishing the vision for continual evolution of the group’s brands  

  • Oversee and manage third party agencies


  • Demonstrated success in brand strategy, brand marketing, and creative leadership

  • Experience working with media brands and in particular ones that are new or early in their development

  • Knowledge of multicast networks, start-up cable networks and streaming platforms preferred

  • Ability to influence, inspire, and motivate at all levels within an organization where varying opinions are the norm

  • Experience working as an individual contributor as well as managing multi-functional marketing teams of varying size and experience

  • Excellent team player with ability to maintain strong internal and external relationships

  • Able to thrive in a dynamic, fast paced and feedback-driven environment

  • Highly motivated with sound business judgment

  • Ability to prioritize, multitask and adapt to a fast-moving environment

About the National Networks and Platforms Group: Responsible for the business management and operations of Sinclair’s national broadcast TV networks Comet, Charge! and TBD as well as STIRR, the company’s new direct to consumer streaming service.

  • Comet is a free broadcast TV network for passionate fans of SCIENCE FICTION. Featuring hit shows Battlestar Galactica, Quantum Leap, Stargate SG-1, Sliders, box office hits and other cult classic films. The network is available nationwide through local broadcast TV affiliates and cable operators, YouTube TV, Dish, Sling, Fubo and STIRR.

  • Charge! is a free broadcast TV network for fans of everything ACTION. Targeting male fans but appealing to female viewers as well, the network features hit shows like Knight Rider, Magnum PI, Walker Texas Ranger, CHiPs, box office hits and cult classics films. The network is available through local broadcat TV affiliates including New York, Los Angeles, Chicago and 42 of the Top 50 DMAs in the country.

  • TBD is a free broadcast TV network for fans of unique and undiscovered Web content and voices. The network’s tag line is “TBdiscovered, see for yourself“ and features original weekly show The Link as well as The Lab with CRH, Life on the Edge and DevinSuperTramp.  TBD is available nationwide include New York, Los Angeles and Chicago and 47 of the top 50 DMAs.

  • STIRR is a free national streaming service with over 110 linear channels featuring live local news, fan favorite TV shows, movies, sports and lifestyle programming. Each week STIRR delivers 2400+ hours of live local news and 5000+ hours of on demand programming. The STIRR App has been downloaded over 4 million times and is available on Roku, Fire TV, tvOS, iOS and Android devices.

About Sinclair Broadcast Group:  Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team! The life blood of our organization is our people.

We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

Job Snapshot

About Us

Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.

We believe Sinclair Broadcast Group’s people are our most important asset. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. Sinclair's success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. We are advancing the world of broadcasting and we need talented, dedicated, ethical professionals to do so. Our teams make the critical difference in how we perform and their skills, talents and determination separate us from our competitors. To be the best, you have to attract the best. This is why we provide opportunity for advancement, a challenging work environment, and a company culture with open communication and teamwork. Whether you are an industry veteran or a just starting out, you can find it at Sinclair!

We also offer excellent compensation and comprehensive benefits, including:

  • Company-sponsored medical/prescription, vision and dental plans
  • Flexible spending accounts
  • Company-paid Life and Disability
  • 401(k) with company match
  • Wellness programs
  • Employee stock purchase plan
  • Education reimbursement
  • Vacation, Holiday, and PTO
  • And more…