Account Executive Job Share
at TEGNA

Date Posted: 11/19/2019

Job Description

WTLV/WJXX is seeking an Account Executive that will sell multimedia solutions to existing accounts and develop new business through customer centric integrated solutions. This is a unique role in that it is a 3-day per week AE position that shares a list and business development with another AE. This is a benefit eligible position.

Responsibilities

  •  Creates a strategic business plan with managers to achieve total revenue goals.
  •  Develops multimedia advertising solutions for new customers that deliver results to their customers.
  •  Effectively negotiates with customers.
  •  Upsells current customers by engaging them in the full product line of First Coast News offerings. 
  •  Maintains acceptable pipeline at all times as designated by management team.
  •  Develops new/incremental revenue through consistent and creative prospecting.
  •  Involves Marketing Specialist to address marketing points uncovered during Customer Needs Analyses.
  •  Has ability to craft a story around customer insights that clients can relate to. 
  •  Utilizes Account Manager & Sales Assistant to provide exceptional customer service to clients.
  •  Collaborates with Account Manager and Sales Assistant to provide timely schedule maintenance, including accuracy of orders, make-goods, posts, and accurate traffic instructions.
  •  Builds effective verbal & written marketing presentations in collaboration with Account Manager, Marketing Specialist, Research Director, Sales Assistants and Sales Managers.
  •  Responsible for all aspects of maintaining CRM software.
  •  Responsible for using all station provided sales tools & software, including Kantar, NLTV, Rentrak, Stowell, Admall, Wiki, Clickfuel, Brain Shark as well as the stations digital product suite including station site, all mobile platforms, extended reach, and G/O offerings and any other company tools provided.

Job Requirements

 Requirements

  • Minimum 2 years of successful sales experience selling directly to local businesses.
  • College Degree Preferred.
  • Creativity, flexibility, and ability to adapt to change.
  • Communicates effectively with external clients and internal personnel, and strong organizational skills.
  • High energy, self-motivated and committed to continual learning and growth.
  • Ability to work effectively and independently as part of a team.
  • Experience in using qualitative research and/or other marketing research tools and strong computer skills.
  • Valid driver’s license with an excellent driving history, as well as reliable transportation and proof of insurance.

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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Job Snapshot

About Us

First Coast News(FCN), WTLV /WJXX, a duopoly combining the powers of the ABC and NBC networks, is committed to being “First For You.”  On a daily basis we demonstrate through consumer advocacy, targeted station projects, a dedicated sales force, and strong marketing our ability to put the needs of viewers first.   First Coast News takes the news of the day a step further to impact the lives of people where they need it most, finding elements of a story that relates to everyone.  FCN is a voice for the voiceless and holds those in power accountable. We want to make our community a better place.

Why live on the First Coast? The First Coast is a very unique area.  From the beauty of Amelia Island, to the historic culture of St. Augustine, to Jacksonville itself, with its thriving beach communities, there’s so much to offer.  There are numerous outdoor activities, the NFL’s Jacksonville Jaguars and beautiful beaches to enjoy year-round.