Account Executive - Radio Sales
at TEGNA

Date Posted: 6/20/2019

Job Description

KFMB AM/FM radio has an opportunity for an experienced (5+ years) Integrated Radio and Digital Account Executive to join our market leading sales team. Candidate will be responsible for the development and generation of new business “On-air” as well as our entire suite of digital offerings.  We are looking for a self-starting, creative, solutions-based marketing professional that can network, connect with business owners, develop unique marketing ideas, and deliver results for our customers.  Additionally, the candidate must be able to achieve monthly, quarterly and annual sales budgets (I.E. Enterprise Business, Core Business, Digital & Sponsorship Revenue); Use Salesforce or another CRMS tool to manage day to day activity, pipeline, and forecasts. The position requires Daily prospecting, conducting research and the ability to analyze sales data.  Additionally… Preparation and presentation of sales proposals; Client correspondence; Attendance at client/station promotional events and or follow-up on collections and make-goods.

Essential Functions:

  • Develop and generate Enterprise business;
  • Maintain and grow existing core business
  • Interact and communicate with customers and potential clients (e.g. Present information/proposals to clients).
  • Interact and communicate with co-workers and supervisors in a team environment. Includes daily interaction with sales assistants and traffic, promotions, programming, and/or financial services personnel (e.g. order entry and/or resolution on make-goods, etc.);
  • Attend and participate in sales meetings and weekly planner meetings;
  • Attend client or station promotional events. May also include supervision or assistance with the preparation for these events for clients;
  • Draft/Prepare proposals and business correspondence;
  • Conduct research and analyze and/or interpret sales data;
  • Prepare weekly forecast of pending business and projected monthly billing;
  • Follow up regarding collection of payment from clients.

 

Job Requirements

Qualifications

  • 5+ years broadcast sales experience;
  • Strong written and verbal communications skills;
  • Strong knowledge of digital marketing
  • Ability to work with minimal supervision; 
  • Ability to build and maintain strong client relationships;
  • Ability to create proposals using software such as Microsoft Office Suite (Word, PowerPoint, Excel)
  • Driven self-starting individual that thrives in a competitive environment
  • Must possess a current valid driver's license 

Preferred Qualifications:

  • Knowledge of industry software (e.g. Arbitron, Tapscan, Scarborough, WideOrbit, Efficio Salesforce)
  • Knowledge of the marketplace, including ratings and how to interpret market data

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com. 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

#LI-KM1

 

Job Snapshot

About Us

Become part of the legacy stations of KFMB in America’s Finest City! The KFMB group includes CBS 8, The CW San Diego, 100.7 KFM-BFM, KFMB-AM 760, and all associated digital and social media properties. With our quality entertainment, award-winning news, community presence and #1 local newscasts, our media properties offer a combined weekly reach of close to 1.5 million adults. Each of our stations can tout success, from CBS 8 (the #1 CBS affiliate on the West Coast), to 100.7 KFM-BFM (radio’s #1 morning program). We are known for responsible journalism, marketing excellence, advertising expertise and cutting-edge social media. Each day, our goal is to create compelling content that empowers and enriches our community.