Account Executive
at TEGNA

Date Posted: 11/21/2019

Job Description

WHAS11 and TEGNA MARKETING SOLUTIONS is seeking a Media Sales Executive whose passion is working with clients to help them grow their business.  This media consultant will have the know-how to develop new and grow existing business presenting marketing solutions that require thorough knowledge of media strategies and digital ad technology. This front-line seller will be responsible for generating revenue from local agencies and direct clients. The ideal candidate has an entrepreneurial spirit, sense of urgency and passion for working with clients in the local and regional market of small, medium and large businesses.

RESPONSIBILITIES:

    • Generate digital and TV ad revenue.
    • Provide media solutions with a focus on broadcast television, OTT, video, display, PPC, social media, and targeted email marketing.
    • Perform needs assessments with prospects and existing customers to determine how TEGNA Marketing Solutions can offer the best results for customers.
    • Deliver creative, strategic, and persuasive presentations that highlight TEGNA's competitive advantages.
    • Identify, organize and focus internal resources (pre-sales and post sales) to secure new ad campaigns.
    • Meet and exceed revenue budgets.
    • Thrive in a fast-paced, individual business development role while contributing to the overall positive team environment and success.
    • Be successful with cold calling, prospecting and scheduling your own appointments.
    • Embrace and learn our different platforms including video content, OTT, ad exchange platforms and advanced audience targeting capabilities and their value proposition for customers.
    • Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management.

Job Requirements

Here's what you need:

  • Bachelor's Degree or equivalent experience is required.
  • Consultative/Solutions selling experience vs. a single Product selling background.
  • Independent, entrepreneurial, comfortable in a fast-paced environment.
  • Detail-oriented and highly organized.
  • Strong research and analytical skills to assess clients' needs, understand industry trends and category development, and create and optimize data and results towards optimal goals.
  • Exceptional verbal and written communication skills with the ability to clearly articulate compelling value proposition to clients.

 

About TEGNA

TEGNA Media (NYSE: TGNA) is breaking the mold for how media companies operate. Recently named Station Group of the Year by Broadcasting and Cable, we have committed vast resources to transform our company through various initiatives including our “Over-the-Top” advertising and data solutions platform, Premion. TEGNA Inc. is an innovative media company that serves the greater good of our communities. With 49 stations in 41 markets, TEGNA delivers relevant content and information to consumers across media channels. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

  • Employee Type: Full-Time
  • Location: Louisville, KY
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 11/21/2019

About Us

WHAS11 is woven into the very fabric of Louisville and Kentuckiana, dating back to our first broadcast in March of 1950. The station was a trailblazer, being the area’s first to use newsreel film and the first to bring the nation a live television broadcast, the iconic Kentucky Derby. Built on journalistic excellence and a commitment to improve the communities we serve, WHAS11-On Your Side is proud to be Kentuckiana’s first choice for news on-air, on-line, and mobile, quality local programming, and community involvement. We stand up for Kentuckiana by holding people in positions of power accountable to get things done and keep their promises. We celebrate what’s great about our communities, the people, our love of family and heritage, our sports teams, and of course our unique Kentucky “spirits” and great food.

In 1954, the WHAS Crusade for Children began a yearly tradition of raising money to help the area’s remarkable children. Over the course of its rich history, the nationally-recognized foundation has raised hundreds of millions of dollars for special needs children throughout Kentuckiana.

In 2015, Gannett spun its publishing properties from its broadcast and digital properties, making WHAS11 part of TEGNA Media, one of the largest, most geographically diverse broadcasters in the U.S.

The WHAS11-On Your Side team has won numerous local and national awards for reporting and community service including countless regional Emmy and Edward R. Murrow awards.