Account Executive
at TEGNA

Date Posted: 2/16/2020

Job Description

JOB DESCRIPTION

We have an exciting opportunity for an Account Executive to join our dynamic and forward-thinking sales team. The ideal candidate will showcase his or her strategic and entrepreneurial expertise by building collaborative relationships and providing customer solutions through an integrated suite of media platforms, including television, Internet, mobile and other emerging products. 

This in-demand position requires an energetic and strategic entrepreneur who will champion WTHR-TV in the local market. As an Account Executive, you'll use a consultative selling approach to build relationships with business and you'll have a once-in-a-lifetime opportunity to sell a broad set of solutions from our extensive market-leading portfolio.​

RESPONSIBILITIES 

We are looking for a creative, solutions-based seller who can develop ideas that produce results for our customers through a multi-platform approach.

The Account Executive specializes in creating new and incremental television and digital revenue.  The primary job responsibility involves identifying new prospects and presenting customized multi-platform advertising solutions focused on the customer's return on investment.  The Account Executive is also responsible for retaining and growing their developed accounts through insight proposals, proof of performance, and maximizing all station assets.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure. 

The right candidate will have experience in developing new business, be able to solve local business's problems by utilizing TEGNA'S product suite and be proficient at managing a high volume of weekly sales activity.  We are looking for a consultative seller who is focused on results. 

In this role, you will:

  • Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Prospect and set appointments with businesses we do not currently work with in order to conduct Client Needs Analysis to better understand their unique problems, and the solutions we can propose to solve them.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
  • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
  • Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (SEM, SEO, Social, Display, Email, OTT) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Upsell current customers by providing proof of performance and solid results.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
  • In collaboration with pre-sales team, create and deliver formal written and verbal presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements

REQUIREMENTS 

  • Minimum 2 years business to business sales experience
  • Local television sales experience preferred
  • Proven sales leader with demonstrated record of sales achievement
  • Ability to think and lead strategically
  • Proven problem solver
  • Effective driver of integrated revenue (Television plus Digital)
  • Excellent interpersonal and leadership skills
  • Wide Orbit experience is a plus​

 

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. DuPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

 

#LI-NS1

Job Snapshot

About Us

TEGNA Inc. is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programing and reach more than 87 million television homes. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.