Account Executive
at TEGNA

Date Posted: 5/18/2019

Job Description

Welcome to the future of video advertising! Premion, a leader in the fast-growing “Over-the-Top” local marketplace, is looking for a talented advanced TV Account Executive to help lead Premion’s sales efforts. This position will report to our Regional Sales Director in New York.

We are bringing a unique approach to the market leveraging smart TVs and OTT devices to deliver ads in real time for local and regional advertisers based on their targeting criteria. This opportunity will appeal to those excited about disrupting the traditional and doing something different in the television space. If you’re the right candidate, you will have the opportunity to be part of a growing, dynamic, “startup” business and forge your own path.

 

Responsibilities:

In this role you will be responsible for evangelizing the Premion brand and generating sales revenue, achieving sales quotas by:

  • Articulately relaying Premion Media’s value proposition in the marketplace
  • Possessing the necessary “hunter” mentality
  • Cultivating, developing and fostering relationships across agencies and brands
  • Performing cold-contacts with sources and networks
  • Quickly assessing the needs of a client
  • Collaborating with client formulating successful campaigns generating ROI for the client and revenue for Premion Advertising Solutions
  • Managing and owning a relationship-based, consultative sales cycle
  • Identifying, monitoring and accurately forecasting sales activity in sales pipeline and via SFDC
  • Developing monthly and quarterly plans detailing both new business/prospecting and growing business to achieve performance metrics
  • Preparing presentations and sales proposals
  • Negotiating terms, and conditions with advertisers
  • Formulating targeted strategies and implement them with clients
  • Developing new methods of reaching clients – this is a new product and we’re in search of a new mind
  • Being the subject matter expert in all things OTT, CTV, digital video and related data application
  • Ability to tell compelling stories via PowerPoint and presentation
  • Strengths in educating others – our product is unique!
  • Other responsibilities as required (we’re a young company – we all pitch in and get things done!)

Job Requirements

Qualifications We’re Looking For:

  • 3-5 years of media sales experience
  • Proven success in selling FEP, streaming, OTT, advanced TV and/or digital video in respective market
  • Effective driver of revenue, must be able to demonstrate ability to produce new business conversions
  • Existing advanced TV agency and client relationships
  • Excellent presentation skills
  • Proficient sales/business development acumen
  • Experience in digital, and/or advanced TV/addressable sales environment
  • Understanding of data both on the targeting and measurement sides
  • Attention to detail and organization
  • Time management and the ability to juggle competing client needs
  • Positive attitude, friendly demeanor and team player
  • Flexibility to work in a rapidly changing environment
  • Ability to travel 20% of the time

Basic Qualifications:

  • Bachelor's degree (Communications, Marketing or Journalism preferred)
  • Proficient in Microsoft Office, particularly Excel and PowerPoint
  • Salesforce or CRM software is required
  • Knowledge of media buying platforms, Strata and Mediaocean preferred
  • Working knowledge of Wide Orbit preferred

 

About PREMION:

Premion (www.premionmedia.com,) a division of TEGNA, is a first-in-market advertising services platform that offers ad insertion to local and regional advertisers targeting viewers consuming premium long-form episodic content “over-the-top,” in one streamlined solution. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging Premion’s Direct Sales team and TEGNA’s sales force of more than 700 across the country, connecting its more than 28,000 local and regional advertising clients.

 

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.


TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information

 

 

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Job Snapshot

  • Employee Type: Full-Time
  • Location: New York, NY
  • Job Type: Sales
  • Experience: Not Specified
  • Date Posted: 5/18/2019

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.