Account Executive
at TEGNA

Date Posted: 8/21/2019

Job Description

KIII-TV in Corpus Christi, Texas, has an exciting opportunity for an Account Executive to join our Sales team! We provide the culture, tools and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.  The Account Executive manages day to day responsibilities of assigned accounts and team members.   Providing administrative and customer service support utilizing a deep understanding of the company’s multimedia solutions.

This position manages day to day responsibilities of assigned accounts and team members.   Influence & drive sales by providing customer support and by aligning the company’s multimedia solutions with our customers’ marketing objectives.

 

Responsibilities:

  • Daily interaction with existing agency and direct client business; this responsibility includes management and stewardship of client schedules on television and online, regular tracking of client audience delivery using Nielsen ratings, merchandising the station and generally providing a high level of customer service.
  • Demonstrates proof of performance for customer campaigns. This includes production, providing clients with broadcast posts and digital recaps
  • Assists designated Account Executives with maintenance of contracts, make-goods, and overall customer service.
  • Works with Sales Assistants to prepare and sell through make-goods. Resolves scheduling issues and program changes.
  • Works with all departments in the station to fulfill sponsorships and promotions.
  • Works with Traffic Department as necessary to facilitate accurate scheduling of customers’ traffic.
  • Able to make decisions and solve problems independently on behalf of designated Account Executives.
  • Understands station’s products, processes and services in order to articulate to clients, when appropriate.
  • Partners with designated Account Executives to develop new/incremental revenue through consistent and creative prospecting.
  • Facilitates execution of digital campaigns sold by designated Account Executives. This includes ensuring all digital campaigns are executed on-time, accurately booked and trafficked, and regularly monitored to ensure successful delivery.
  • Responsible for identifying trends and opportunities to improve product conversion and overall campaign performance.
  • Collaborates with Digital Sales Manager on a weekly basis to maintain effective pricing model across all digital platforms (excluding G/O).
  • Responsible for regularly monitoring the pacing of all web campaigns through applicable dashboards, including making optimizations as needed to ensure proper and timely delivery.
  • Communicates digital recaps to Account Executives and/or customers by compiling, analyzing & reconciling web analytics at the end of each campaign or at the end of each month.

Job Requirements

Here’s what you need:

  • 1-3 years of directly related experience
  • Strong Excel skills
  • Solid project management skills
  • Proven track record of meeting deadlines and deliverables
  • Creative and able to adapt quickly to change

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

KIII-TV, located in the beautiful coastal community of Corpus Christi, Texas, is a television station with a tradition of excellence, a heritage of strong journalism and a commitment of service to the people of South Texas.  For more than 50 years, our professional staff has earned us the trust and confidence of our viewers who stay tuned to our broadcasts and visit our website, www.kiiitv.com, for news about the events that impact their lives.   We are proud to be an ABC affiliate and the #1 station in South Texas!