Account Executive

Date Posted: 3/19/2018

Job Description

KYTX-TV, a TEGNA owned company, and the CBS affiliate in Tyler Texas, is looking for a Account Executive to join our team.  The Account Executive develops new core and digital revenue, focused on the customer’s total sales solutions. Retains and grows existing community/client initiatives through insight proposals and partnerships, proof of performance, and maximizing station revenue potential and goals.  The Account Executive is also responsible for an existing list of active accounts that have great opportunity for growth.  This position offers a unique compensation plan based on a salary, commission, and bonus structure limited only by your sales skills and work ethic.

In this role, you will:

  • Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Develop total advertising solutions for new customers that deliver results to their customers.
  • Upsell current customers by providing proof of performance and solid results.
  • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
  • Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
  • Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
  • Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
  • In collaboration with Account Manager, create and deliver influential presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements

 Job Requirements:

  • College degree preferred
  • Minimum 1-2 years business to business sales experience
  • Proven record of sales achievement
  • Ability to think and lead strategically
  • Skilled in working independently and as part of a team
  • Proven problem solver and researcher
  • Effective driver of integrated revenue (Television plus Digital)
  • Excellent interpersonal and Communication with the ability to communicate effectively, oral and written
  • Reliable transportation; must be able to provide proof of auto insurance
  • Able to lift and carry up to 10 pounds (laptop, client files, etc.)


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

KYTX-TV is the TEGNA CBS affiliate in the Tyler/Longview area of beautiful East Texas.  For over 10 years, the station has kept our viewers informed about local events and news that impact their lives through quality storytelling, timely local reporting and participation in community events.  KYTX won the Edward R. Murrow award in 2014 recognizing the station’s commitment to its community.  At KYTX, the future is bright.  We’d like you to be a part of it!