Account Executive
at TEGNA

Date Posted: 12/6/2019

Job Description

KMSB/KTTU – in beautiful Tucson, Arizona, has an exciting opportunity for an Account Executive to join our solution-focused, dynamic and forward-thinking sales team while enjoying the outdoor lifestyle Southern Arizona offers.  Come work and play in the Southwest while offering client solutions for two television stations and a dynamic suite of digital products. The ideal candidate will showcase her or his strategic and entrepreneurial expertise by building collaborative and successful relationships while providing customer solutions through an integrated suite of media platforms, including television, digital, OTT and other emerging products. 

This opportunity requires an energetic and strategic entrepreneur who will champion KMSB and KTTU in the local market. As an Account Executive, you’ll use a consultative selling approach. As a marketing consultant, you will build relationships with existing and prospective clients; small business owners and advertising agency professionals. You will have at your disposal an extensive market-leading portfolio, such as:

  • A powerful duopoly: KMSB/FOX and KTTU/MyNet
  • The leading streaming television platform: Premion/OTT
  • E-mail Marketing
  • Display & Online Video Networks
  • Search Engine Marketing (PPC & SEO)
  • Social Media

Job Requirements

Job Requirements:

  • This position requires accountability for local television and digital revenue performance and the ability to work both strategically and tactically with other sales executives in the station.
  • This individual is responsible for driving new television and digital sales by assessing and facilitating the use of best practices in solutions-based selling, up-sell of existing key account advertisers, while driving retention, and minimizing product cannibalization.
  • This individual needs to be adept at creating innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.
  • The individual will network nationally, regionally, and locally to stay abreast of emerging media and digital trends, rates and product solutions.
  • You need to be highly motivated and success-oriented. Serving your customers and providing meaningful solutions to their business needs is a priority. Celebrating success, being a team player and contributing to a successful work atmosphere is also important. 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

TEGNA Inc. (NYSE: TGNA), formerly Gannett Co., Inc., is comprised of a dynamic portfolio of media and digital businesses that provide content that matters and brands that deliver. TEGNA reaches more than 90 million Americans and delivers highly relevant, useful and smart content, when and how people need it, to make the best decisions possible. TEGNA Media includes 46 television stations (including those serviced by TEGNA) and is the largest independent station group of major network affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. TEGNA Digital is comprised of Cars.com, the leading online destination for automotive consumers, CareerBuilder, a global leader in human capital solutions, and other powerful brands such as G/O Digital and Sightline Media Group. For more information, visit www.TEGNA.com.

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.