Account Executive
at TEGNA

Date Posted: 9/2/2019

Job Description

The Account Executive (Multi-Media Advertising Consultant) develops new and incremental television and digital revenue.  The primary job responsibility involves identifying new prospects and presenting customized multi-platform advertising solutions focused on the customer’s return on investment.  The Account Executive is also responsible for retaining and growing their developed accounts through insight proposals, proof of performance, and maximizing all station assets.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.

 

In this role, you will:

 

  • Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
  • Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
  • Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
  • Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (Display, Email, OTT) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Upsell current customers by providing proof of performance and solid results.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
  • In collaboration with Account Manager, create and deliver formal written and verbal presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements

 

Job Requirements:

  • Minimum 1-2 years business to business sales experience
  • Proven sales leader with demonstrated record of sales achievement
  • A vast knowledge of Digital Media and Digital Marketing
  • Ability to think and lead strategically
  • Proven problem solver
  • Effective driver of integrated revenue -Television plus Digital
  • Excellent interpersonal and leadership skills

 #LI-AC1

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WZZM 13, the TEGNA-owned he ABC affiliate serving West Michigan and Greater Grand Rapids, Michigan hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WZZM 13 is the place to be.