Account Executive

Date Posted: 3/19/2018

Job Description

The Account Executive develops new and incremental revenue, focused on the customer’s return on investment. This is done by utilizing insight proposals, proof of performance, and maximizing station assets.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.

In this role, you will:

  • Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
  • Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
  • Possess a deep understanding of local business vertical segments and constantly seeks to learn more.
  • Be able to demonstrate product knowledge and value to their customers.
  • Be able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
  • In collaboration with Account Manager, create and deliver formal written and verbal presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements


  • Minimum 2 years business to business sales experience
  • Local television and/or digital sales experience preferred
  • Proven sales leader with demonstrated record of sales achievement
  • Ability to think and lead strategically
  • Proven problem solver
  • Excellent interpersonal and leadership skills
  • Wide Orbit experience is a plus


About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.


Job Snapshot

About Us

At WLTX, we’re looking for people who put a premium on personal integrity, teamwork, innovation, accountability, problem solving, a strong work ethic and winning.  We provide an atmosphere to grow professionally. We offer medical, dental and vision benefits for you, your spouse or partner, and your dependents as well as life insurance, supplemental life, spousal life,  and accident insurance.  In addition, the Company provides generous vacation time, sick pay, short-term disability (STD), long-term disability (LTD), a 401(k) Savings Plan and more.