Account Executive
at TEGNA

Date Posted: 11/10/2019

Job Description

Do you possess an entrepreneurial spirit?  Do you want to run your own business, but want someone else to fund it?  Are you hungry for the opportunity to grow your business, with the unparalleled resources and credibility of an established media brand that is changing the landscape in both broadcast and digital advertising behind you? TEGNA Media is transforming the local advertising paradigm in this rapidly changing industry, and WLBZ (a TEGNA company) is looking for rock star sales talent to join the team.

WLBZ is a one-stop provider of innovative, relevant solutions, and a trusted partner connecting our clients with their target consumers both locally and nationally.  As an account executive, you will build partnerships with local and regional companies, serving as a trusted advisor in the development of customized omni-channel advertising strategies designed to help clients meet their business goals. We are looking for hunters who are going to track down leads and pounce on opportunities in the marketplace, driving revenue for the station and the Account Executive.  

You will have the full range of TEGNA Media’s best-in-class broadcast and digital media marketing products to create these solutions, including TV, Digital Video, Online and Mobile display, Audience Marketplace, SEO, SEM, Email Marketing, Social Media Advertising, OTT, YouTube, and much more! You will be supported in your efforts by a dedicated Account Manager, an Insights and Solutions Engineer, and a specialized Digital Sales Team with a proven track record of success.

Qualified candidates:

  • Possess a winning, no excuses attitude and thrive in a fast paced, competitive work environment
  • Business development focused with proven success maintaining a strong pipeline of existing and potential business while building new prospects on a continual basis
  • Develop advertising solutions for new customers that deliver results to their businesses and end consumers
  • Deliver informative, impactful, and persuasive presentations to small and large groups
  • Successfully grow revenue from current customers by demonstrating value and generating positive results from custom marketing plans
  • Demonstrate proven success in prospecting, negotiating, and closing fully integrated multi-platform media campaigns 
  • Effectively manage time out of the office on face-to-face sales calls, while delegating account maintenance to sales support specialists
  • Provide exceptional customer service to clients
  • Collaborative spirit and the desire to from strong relationships with other team members including Account Managers, Sales Managers, Sales Assistants, Consumer Insights Strategists and other external and internal resources
  • Stay abreast of details requiring immediate attention and empower Account Managers to proactively assist as needed

Job Requirements

 Requirements:

  • Must have broad understanding of broadcast and digital media, marketing, and advertising
  • Minimum of 3 years consultative sales experience, preferably in media / digital media advertising sales
  • College degree OR comparable combination of education/experience/training required
  • Proven ability to adapt to change, expert problem solving skills and strong financial acumen
  • Excellent math, written and oral communication skills
  • Proficiency with MS Word, Excel and PowerPoint. WideOrbit and Salesforce experience a plus.
  • A valid driver's license with a good driving record and proof of insurance is required.

#LI-AC1 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

WLBZ 2 is more than a TV station. We’re NEWS CENTER: together with our sister station WCSH (Portland) we’re covering the news that matters to you, all over Maine and eastern New Hampshire, through broadcast, social media, online, mobile apps, and events. 
We hire talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users this is the place to be. 
 We put a premium on personal integrity, teamwork, accountability, problem solving, a strong work ethic and winning.  We provide an atmosphere to grow professionally and advance in a leading media company.  Benefits include medical coverage, life insurance, flexible spending accounts, vacation time, sick pay, short-term disability, long-term disability, a 401(k) Savings Plan and more.