Account Executive
at TEGNA

Date Posted: 11/26/2019

Job Description

The Account Executive develops new and incremental revenue, focused on the customer’s return on investment. Retains and grows existing key accounts through insight proposals, proof of performance, and maximizing station assets.  The Account Executive is also responsible for an existing list of active accounts that have great opportunity for growth.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.

In this role, you will:

  • Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Upsell current customers by providing proof of performance and solid results.
  • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
  • Source additional accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
  • Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
  • Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (SEM, SEO, Social, Display, OTT) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
  • In collaboration with Account Manager, create and deliver formal written and verbal presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements

 Job Requirements:

  • Minimum 1 + years business to business sales experience
  • Demonstrated record of sales achievement
  • Ability to think strategically
  • Proven problem solver
  • Excellent interpersonal and leadership skills
  • Proficient with business communication tools, strong written and verbal communication skills

 #LI-AC1

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

What's in it for you? WCSH 6 offers a competitive benefits program to qualified employees. This program includes medical, dental and vision benefits for you, your spouse or partner, and your dependents as well as life insurance, supplemental life, spousal life, child life, accident insurance, and flexible spending accounts. In addition, the Company also provides generous vacation time, sick pay, short-term disability (STD), long-term disability (LTD), a 401(k) Savings Plan and more.