Account Executive
at TEGNA

Date Posted: 11/6/2018

Job Description

WTLV/WJXX-TV, a TEGNA company, is looking for a dynamic, self-motivated Account Executive to develop new business in the Jacksonville, FL marketplace. The ideal candidate will sell multimedia solutions with a major focus on developing new business and existing accounts through customer centric integrated solutions such as broadcast, digital, internet, mobile, and social media.

Responsibilities

  • Creates a strategic business plan with managers to achieve total revenue goals.
  • Develops multimedia advertising solutions for new customers that deliver results to their customers.
  • Effectively negotiates with customers.
  • Upsells current customers by engaging them in the full product line of First Coast News offerings. 
  • Maintains acceptable pipeline at all times as designated by management team.
  • Develops new/incremental revenue through consistent and creative prospecting.
  • Involves Marketing Specialist to address marketing points uncovered during Customer Needs Analyses.
  • Has ability to craft a story around customer insights that clients can relate to. 
  • Utilizes Account Manager & Sales Assistant to provide exceptional customer service to clients.
  • Utilizes Account Manager & Sales Assistant to organize and prioritize business to successfully meet goals and deadlines.
  • Collaborates with Account Manager and Sales Assistant to provide timely schedule maintenance, including accuracy of orders, make-goods, posts, and accurate traffic instructions.
  • Builds effective verbal & written marketing presentations in collaboration with Account Manager, Marketing Specialist, Research Director, Sales Assistants and Sales Managers.
  • Responsible for all aspects of maintaining CRM software.
  • Responsible for using all station provided sales tools & software, including Kantar, NLTV, Rentrak, Stowell, Admall, Wiki, Clickfuel, Brain Shark as well as the stations digital product suite including station site, all mobile platforms, extended reach, and G/O offerings and any other company tools provided.

Job Requirements

Requirements

  • Minimum 2 years of successful sales experience selling directly to local businesses.
  • College Degree Preferred.
  • Creativity, flexibility, and ability to adapt to change.
  • Communicates effectively with external clients and internal personnel, and strong organizational skills.
  • High energy, self-motivated and committed to continual learning and growth.
  • Ability to work effectively and independently as part of a team.
  • Experience in using qualitative research and/or other marketing research tools and strong computer skills.
  • Valid driver’s license with an excellent driving history, as well as reliable transportation and proof of insurance.

 

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.