Account Executive
at TEGNA

Date Posted: 12/5/2019

Job Description

 

WBNS 10TV (Columbus, Ohio), a TEGNA company, is home to employees who are passionately committed to serving our local community every day by delivering the latest News, Weather and Sports across all platforms.  Columbus is one of the fastest-growing metro areas in the country, attracting a diverse and educated population to fill its workforce. 

10TV currently has an exciting opportunity for a highly motivated Account Executive to join our successful and dynamic local sales team.  The ideal candidate will showcase their strategic and entrepreneurial expertise by building collaborative relationships and providing customer-focused solutions via an integrated suite of media resources that includes broadcast television, digital, OTT and other emerging products.

As a multimedia Account Executive, you will use a consultative approach with local and regional clients to generate revenue through our extensive and market-leading portfolio such as:

  • CBS affiliate (WBNS) and digital subchannel 10.2 (MeTV)
  • Digital Marketing Solutions – SEO, SEM, Social Media, Email, Mobile
  • OTT – Premion

This competitive position requires the ability to cultivate new relationships in the local business community and the ability to generate digital and non-traditional revenue.  Experience packaging multiple platforms such as TV and digital is a plus. In addition, the ability to develop local direct client relationships is a must.

Job Requirements

 Roles and Responsibilities:

  • Account Executive will be accountable for local television & digital revenue performance; working strategically with other revenue-generating executives within the company
  • This individual is responsible for driving new television & digital sales and upselling existing key accounts with a focus on client retention
  • A top priority of the position is to stay abreast of emerging media trends and product solutions to best serve their clients

Applicants must be proficient in proposal writing and possess strong negotiating, presentation, organizational and computer skills including Microsoft Office.  Knowledge of WideOrbit and Matrix Plus systems a plus.  A minimum of two years of television, digital, cable, or radio sales experience is preferred.  

 

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 62 television stations and four radio stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets, reaching over 38 percent of all television households nationwide. TEGNA also owns leading multicast networks Justice Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

 

TEGNA Inc. is a proud equal opportunity employer. We are a drug-free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

Job Snapshot

About Us

TEGNA Inc. is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 49 television stations (including those serviced by TEGNA) and two radio stations in 41 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA's stations have over 25 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programing and reach more than 87 million television homes. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.