Account Executive
at TEGNA

Date Posted: 10/7/2018

Job Description

WBIR is seeking a passionate and driven individual to join our team as an Account Executive. The Account Executive specializes in creating new and incremental television and digital revenue.  The primary job responsibility involves identifying new prospects and presenting customized multi-platform advertising solutions focused on the customer’s return on investment.  The Account Executive is also responsible for retaining and growing their developed accounts through insight proposals, proof of performance, and maximizing all station assets.  This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.

 

In this role, you will:

  • Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis.
  • Develop advertising solutions for new customers that deliver results to their customers.
  • Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
  • Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
  • Possess a deep understanding of local and regional business vertical segments and constantly seeks to learn more.
  • Able to demonstrate product knowledge and value to their customers.
  • Able to explain the benefits of Digital (SEM, SEO, Social, Display, Email, OTT) and its integration with TV, in tandem with digital personnel.
  • Effectively negotiate with customers to meet a winning return on investment.
  • Upsell current customers by providing proof of performance and solid results.
  • Collaborate with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
  •   In collaboration with pre-sales team, create and deliver formal written and verbal presentations to clients.
  • Use CRM to manage day to day activity, build a pipeline and ensure execution.
  • Use CRM tool for projections, weekly.

Job Requirements

 Job Requirements:

  • Passion for growing clients business, a hunger for finding and cultivating new leads and a desire to grow your skill sets each day.
  • College Degree
  • Previous sales or marketing experience is a plus
  • Ability to think and lead strategically
  • Proven problem solver
  • Excellent interpersonal and leadership skills

 #LI-AC1

About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

TEGNA, Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, veteran status or genetic information.