Account Executive
at TEGNA

Date Posted: 1/3/2020

Job Description

WUSA9, TEGNA’s flagship station and CBS affiliate in Washington, DC, has constantly been committed to innovation with state-of-the-art marketing solutions offering endless opportunities for our clients to thrive, spanning multiple platforms from linear TV, to digital video, OTT and advanced attribution tactics.

Do you want to be the one-stop-shop advertising expert your clients need you to be?

Check out our opportunity!

We have an opening for an experienced Integrated Account Executive to join our sales team. If you are

  • creative solutions-based seller who can develop ideas that produce results for our customers utilizing our multi-platform products;
  • experienced in media sales;
  • eager to learn TEGNA’s top-notch advertising product suite;
  • hungry business developer wanting to uncover any opportunity;
  • and able to ask for the order and close with customers;

we want to talk to you!

You will be part of a team of dynamic sellers, who manage high-volume account lists. You will be responsible for growing revenue and share by effectively negotiating, packaging and recommending solutions that utilize our broadcast and digital assets. Being detail-oriented and a multitasker will also help in this fast-paced environment!

Roles and Responsibilities:

  • Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis
  • Maximize share of business from an assigned list of local and regional accounts
  • Develop new revenue through selling sponsorships, digital solutions, and Premion OTT
  • Utilizes Account Manager & Sales Assistant to provide exceptional customer service to clients.
  • Utilizes Account Manager & Sales Assistant to organize and prioritize business to successfully meet goals and deadlines.
  • Builds effective verbal & written marketing presentations in collaboration with Account Manager, Marketing Specialist, Research Director, and Sales Assistants.
  • Use Salesforce to manage day to day activity, pipeline, and forecasts

 

Job Requirements

Job Requirements:

  • A minimum of 3 years of broadcast television sales experience
  • College degree preferred
  • Excellent verbal and written communication skills
  • Proficient in Word, Excel, and PowerPoint
  • Experience in WideOrbit and Salesforce preferred
  • High energy & self-motivated.
  • Ability to work effectively and independently as part of a team.
  • Experience in using qualitative research and/or other marketing research tools.
  • A valid driver’s license with an excellent driving record, as well as reliable transportation and proof of insurance

 

About TEGNA

TEGNA Inc. is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets among independent station groups and reach 41.7 million television households, or approximately 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programing. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

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Job Snapshot

About Us

Are you all about social and new media?  Do you like change?  And does “risk” mean “potential” in your vocabulary?  Be part of a news team that’s changing, growing and serving our community in the process.  WUSA, the TEGNA-owned CBS affiliate in Washington, DC hires talented and creative journalists, social/digital experts, marketing masterminds, and customer-focused sales executives.  If you are looking for a fast-paced atmosphere to thrive, develop your professional skills and partner with viewers and digital users – WUSA is the place to be.