Account Manager
at TEGNA

Date Posted: 2/16/2020

Job Description

KFMB-TV - a TEGNA owned CBS and CW affiliates in San Diego, CA – is seeking an Account Manager to join our sales team. Once ad solutions are sold by the Account Executives (AEs), the Account Manager (AM) becomes the key point of contact for the clients. The AM will coordinate the full efforts of all the internal team members involved in the fulfillment & execution process to help the clients achieve the desired business results and to receive a strong ROI.

Responsibilities:

  • Manages account after activation; understands clients’ needs and proposes new business opportunities
  • Grows the account by introducing new solution sets, introducing strategy and planning and ensures everything is working properly
  • Be the lead point of contact for assigned sales accounts
  • Communicates directly with clients, answers questions and meets any requests/needs
  • Maintains strong and positive relationships with the clients and the internal team members; keeps everyone informed of project status; manages client expectations
  • Confirms TV and digital orders are input correctly and aligned with insertion order
  • Handles displaced TV or Digital
  • Creates launch brief and ensures proper implementation with the launch team
  • Takes the lead on all fulfillment (TV and Digital)
  • Coordinates all internal efforts with those involved in fulfillment
  • Be the Client interface with TEGNA internal teams, such as Creative Services

Job Requirements

Qualifications 

  • Bachelor’s Degree
  • Related experience in account management or client services, preferably within the advertising industry
  • Working knowledge of Microsoft Office suite
  • Commitment to high quality of work and excellent client services
  • Excellent organizational skills
  • Strong interpersonal and communication skills
  • Ability to identify problems and solve them through innovative solutions and sound judgment
  • Ability to work independently and handle multiple accounts

 About TEGNA:

 

TEGNA Inc. (NYSE: TGNA) is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities - through empowering stories, impactful investigations and innovative marketing services.

As one of the most geographically diverse broadcasters in the U.S., TEGNA is a best-in-class operator with 62 television stations (including those serviced by TEGNA) and four radio stations in 51 markets from coast to coast. We are the largest owner of Big Four affiliates in the top 25 markets and reach 41.7 million television households, or 39 percent of all TV households nationwide. Each month, TEGNA reaches 50 million adults across our digital platforms. Across Twitter, Facebook and Instagram, TEGNA stations have over 31 million social followers.

TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.

TEGNA also owns leading multicast networks, Justice Network and Quest, which offer unique ad-supported programming. Justice Network is focused on the popular true-crime, mystery and investigation genre, while Quest features factual-entertainment programs such as science, history, and adventure-reality series.

TEGNA also provides local and national partners custom, targeted and innovative campaigns through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service.

In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

 

Job Snapshot

About Us

Become part of the legacy stations of KFMB in America’s Finest City! The KFMB group includes CBS 8, The CW San Diego, 100.7 KFM-BFM, KFMB-AM 760, and all associated digital and social media properties. With our quality entertainment, award-winning news, community presence and #1 local newscasts, our media properties offer a combined weekly reach of close to 1.5 million adults. Each of our stations can tout success, from CBS 8 (the #1 CBS affiliate on the West Coast), to 100.7 KFM-BFM (radio’s #1 morning program). We are known for responsible journalism, marketing excellence, advertising expertise and cutting-edge social media. Each day, our goal is to create compelling content that empowers and enriches our community.